frescodata.com
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FrescoData: The Data Broker's Playbook
A 17-person operation generating $2.5M by selling your attention
In a world drowning in data, FrescoData isn't just collecting it—they're weaponizing it for hyper-targeted marketing. With a lean team of 17 and a scrappy $2.5M revenue, they prove that you don't need Silicon Valley scale to dominate niche B2B data markets.
"Their secret isn't massive scale—it's surgical precision in a market where 'buying email addresses' still drives 130 monthly searches."
The Unsexy Goldmine
While everyone chases AI hype, FrescoData thrives in the gritty trenches of data brokerage. Their top keywords reveal a fascinating pattern: 'buying email addresses business belgium' (130 searches/month) and '700301275 usa company' (150 searches/month). This isn't programmatic advertising at scale—it's precision targeting for businesses that need specific, actionable data yesterday.
Traffic Alchemy
With 11,404 monthly visits, FrescoData's traffic distribution tells a story of trust and intent. 31% direct traffic means their brand resonates enough that decision-makers type their URL directly. Meanwhile, 44% organic search shows they're capturing high-intent queries. The global rank of #1.9M might seem modest, but for a specialized B2B data player, it's a testament to focused positioning over broad appeal.
The Trustpilot rating of 3.2/5 from just 2 reviews suggests either a high-touch, relationship-driven sales model or a business where public reviews aren't the primary driver. In data brokerage, reputation is often built through referrals and private deals, not public ratings.
- Tech stack is pragmatic: jQuery, Bootstrap, and Tailwind CSS—not bleeding edge, but battle-tested for reliability
- The Mello brothers (Anthony and Tony) run sales with a hands-on approach typical of boutique data firms
- Top traffic sources remain ambiguous (all 'undefined'), suggesting either tracking issues or intentional opacity in their analytics
The Billion-Dollar Lesson in Disguise
FrescoData proves that in data, specificity beats scale. Their $2.5M revenue from 17 people is a masterclass in focused execution over vanity metrics.
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Data-driven Marketing and Programmatic Advertising Agency
FrescoData - Leader in Data + Marketing + Analytics. Grow your business with Frescodata's Data-driven marketing and programmatic advertising. Visit Now!
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Programmatic Display Ads
FrescoData is the best choice. They do mobile marketing advertising that delivering ads to targeted demographics on mobile devices and mobile apps and using their licensed mobile ad IDs (MAIDS) to create custom audiences from over 10,000+ behaviours and attributes. They do Geofencing marketing. Geofencing marketing is an online marketing technique that employs algorithm-based software to only display ads to a specific location. Say you are a small brand that only sells locally. FrescoData’s geofencing services will send ads for your products or services to potential customers in your desired geographical location.
There is risk associated with…
There is risk associated with Frescodata. The last week of December 2021 I contacted Frescodata seeking an email campaign to US Expats who are Medicare Beneficiaries. Anthony Mello-Head of Sales, Frescodata, stated that Frescodata was uniquely qualified to provide an email marketing campaign to age 65+ Americans located in foreign countries. The Expat Medicare Beneficiary Campaign required all email recipients to be age 65 or older. We agreed on Frescodata conducting the campaign to 10,000 Expats in Canada. 10,000 emails would be delivered to the same recipients 4 times representing 40,000 emails. Frescodata would provide activity reports showing delivery counts, opens, and clicks. Frescodata would also provide creative production support for the graphic design and copy of the emails being sent. The charge for this service was $2,750. Medicare does not pay medical claim of Medicare Beneficiaries living overseas. Medicare Beneficiaries living in foreign countries are still required to continue paying Medicare Part B premiums regardless of the fact they don’t need and can’t use Medicare Part B in foreign countries. There are a few exceptions. The campaigned presented the opportunity to significantly reduce Expat Medicare Part B Premiums by enrolling in Medicare Advantage plans offering Medicare Part B Premium rebates. Expats eligible for the Part B Rebate opportunity during Medicare Open Enrollment 1/1/22 – 3/31/22, could potentially save up to $1,752 a year in reduced Part B premiums. 20,000 emails were sent to Expats in Canada. There were -0- form submissions seeking more information. Mark Peterson suggested the submission form was too long. I reduced the submission form to 10 questions. The remaining 20,000 emails were sent to Expats in Mexico. There were -0- form submissions. The Economic Law of Substitution states that people want to get the most value for what they pay for goods and services. This economic law is the basis of Walmart’s success. If you paid $100 for groceries at your supermarket then shopped at Walmart and paid $80 for the same groceries, there is a compelling incentive to continue shopping at Walmart. Medicare Part B cost comparison chart and table were included in the campaign still resulting on -0- form submissions. What could be the cause of this unexpected outcome? My theory is that Frescodata source data records did not include Date of Birth or Age data fields. Sample source data provided by Frescodata proved my theory to be correct. Assuming 1% X 10,000 (100) clicked thru and completed the submission form my revenue opportunity was $57,500. I paid $2,750 for a service that delivered $-0- value. Anthony Mello & Mark Peterson misrepresented that their data records included an age-related data field. They did not. The fact that Frescodata doesn’t accept credit card payments was a “red flag”. I proceeded with the transaction after checking their status with Dun & Bradstreet. If I had paid with a credit card, I could have disputed the transaction and presented my documentation to CapitalOne. The documentation includes every relevant timestamped email with Frescodata from 12/29/21 – 3/1/22. I’m confident my dispute would have prevailed with CapitalOne. I asked Anthony Mello, Head of Sales/Frescodata to refund my $2,750 by end of business EDT 2/28/22. He was informed that if the refund was not process within this timeframe this matter would be escalated to his Principal/CEO of Frescodata. $2,750 has not been refunded. My next step will be writing reviews about my experience with Frescodata starting with the Better Business Bureau.
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About frescodata.com
FrescoData - Leader in Data + Marketing + Analytics. Grow your business with Frescodata's Data-driven marketing and programmatic advertising. Visit Now!
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frescodata.com uses 15 technologies across their website including HSTS, PHP, WordPress, and more.
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frescodata.com receives approximately 11.4K monthly visitors and ranks #1,966,179 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:47 on the site.
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