9:41
gupy.io
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gupy.io

26 technologies
VerifiedVisit15.7M/mo$77M1.1K26 Tech25 Leads
Deep Dive

Gupy: Brazil's HR Tech Titan

How a 1,100-person powerhouse dominates South American recruitment with 15M+ monthly visits.

While global HR tech giants fight for the US market, Gupy quietly built a $76M annual revenue engine in Latin America by solving the hiring chaos with a single, unified platform. It’s not just a job board; it’s the operating system for Brazilian talent.

15.6M
Monthly Visits
#2,436
Global Rank
54%
Direct Traffic
1,115
Employees

"Gupy has achieved the holy grail of B2B SaaS: 54% direct traffic. This indicates a brand so embedded in the workflow that companies don't 'find' it—they simply use it."

The 'Google' of Brazilian Recruitment

With 15.6 million monthly visits, Gupy commands a traffic share that is 98% domestic. The data reveals a massive moat: 'gupy' alone drives 278,000 monthly searches. They aren't competing for attention; they own the attention. This isn't just market share; it's market definition, making them the default entry point for the region's hiring.

From Job Board to Ecosystem

Gupy’s evolution from a simple recruitment tool to a full-stack HR suite (recruiting, training, and engagement) mirrors the strategy of successful US incumbents like Workday. With 1,115 employees and $76.7M in revenue, they are scaling efficiently. The tech stack—leveraging PWA, Tailwind, and extensive analytics—suggests a focus on speed and data-driven optimization, essential for handling high-volume recruitment traffic.

The company's leadership, headed by CEO Mariana Dias and CTO Turah Xavier, has navigated the complex Brazilian labor market by building trust through localization. Unlike generic global platforms, Gupy speaks the language of local compliance and culture, a factor evidenced by their massive direct traffic dominance over organic search in later stages of brand maturity.

  • Moat via Brand: 278K monthly searches for the brand name alone.
  • Full-Stack Strategy: Moves beyond matching to training and engagement.
  • High-Touch Tech: Utilizes PWA and modern front-end frameworks for speed.
Does not focus on the US or European markets.
Dominates the high-growth Latin American market.
Limited public data on funding rounds (bootstrapped or private).
Generates massive organic authority (16.5M backlinks).

The Quiet Giant of HR Tech

Gupy proves that deep regional dominance can outscale global breadth.

What tech stack does Gupy use?

48 detected
Security1
CDN1
Marketing Automation1
Customer Support1
Web Standards2
UI Libraries1
JavaScript Libraries2
Tracking & Analytics22
L
LinkedIn Insight Tag
G
Google Tag Manager
F
Facebook Pixel
F
Facebook Pixel
F
Facebook Pixel
F
Facebook Pixel
M
Microsoft Clarity
M
Microsoft Ads (Bing)
H
HubSpot
G
Google APIs
G
Google Tag Manager
L
LinkedIn Insight Tag
A
Analytics Service
T
Tracking Pixel
H
HubSpot
M
Microsoft Clarity
F
Facebook Pixel
B
Bing
L
LinkedIn
G
Google Analytics
G
Google DoubleClick
F
Facebook

How much traffic does Gupy get?

Traffic & Engagement

16.1M
Monthly Visits
-14.0%
6.6
Pages/Visit
8:18
Avg. Duration
35%
Bounce Rate
Monthly Traffic Trend-27%
22.2M
Oct 2025
Oct
18.8M
Nov 2025
Nov
16.1M
Dec 2025
Dec

Rankings

#3,318
Global Rank
#125
Brazil Rank
Computer Software and Development
Category

Backlinks & Authority

16.5M
Backlinks
17.9K
Ref. Domains
72
Authority Score
Low
Penalty Risk
Backlinks Trend+10%
15.0M
Jul 2025
Jul
14.6M
Aug 2025
Aug
14.9M
Sep 2025
Sep
15.5M
Oct 2025
Oct
15.9M
Nov 2025
Nov
16.5M
Dec 2025
Dec

Search Traffic

Organic
4.9M
Paid
11

Top Organic Keywords

#1gupy
1,500,000 vol24.6%
#1gupy vagas
550,000 vol9.0%
#1gupy login
165,000 vol2.7%
#1ambev trabalhe conosco
27,100 vol0.4%
#1home office
165,000 vol0.4%

Where is Gupy's audience located?

🇧🇷Brazil98.4%
🇺🇸United States0.5%
🇵🇹Portugal0.1%
🇲🇽Mexico0.1%
🇦🇷Argentina0.1%

Device Distribution

Desktop29.1%
Mobile70.9%

What keywords does Gupy rank for?

5 keywords
1gupy278.1K vol$0.23
2gupy vagas65.7K vol$0.17
3gupy login15.5K vol$0.26
4guppy43.7K vol$0.33
5gupy entrar4.0K vol$0.46

How is Gupy's SEO?

Open Graph Image

OG Image preview
og:image

https://www.gupy.io/hubfs/Banner-2.png

Meta Tags

title26 chars

Gupy | Impulsione o seu RH

description136 chars

A Gupy é uma plataforma completa para contratar, recrutar, treinar e engajar a seu time de forma simples em uma jornada única e digital.

languagePT-BR

H1 Tags

h1Tecnologia inteligente para atrair, desenvolver e impulsionar talentos. Sempre.

Schema Types

WebSite

Who works at Gupy?

Loading leads...

What do customers think of Gupy?

gupy.io

gupy.io

3.2
1 reviews

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (1)

Filter by rating:
jorg
3/2/2025
🇧🇷 Brazil17 reviewsOrganicUnverified
Experience date: 1/10/2025
A pior plataforma da máfia do RH já…

A pior plataforma da máfia do RH já criada na história! Tudo na plataforma é contra-intuitivo, parece que a equipe de UX tem como objetivo oferecer a pior experiência possível e imaginável. Já é um consenso não confiar em empresas que contratam por essa plataforma pois mancha completamente a imagem da empresa. Milhares de vagas falsas usada só pra aquisição de dados de candidatos, já me candidatei em vagas e recebi spam posteriormente de dados obtidos na plataforma por terceiros. Não especifica o tratamento de dados sensíveis obrigatórios para cadastro na plataforma. Se você precisa se candidatar para vagas em áreas diferentes precisa editar todo o perfil todas as vezes pois não há opção de criar currículos distintos e nem criar uma conta secundária. Enfim, tudo que há de pior no mercado de talentos, incluindo o modelo de negócio, é graças a essa empresa. A área de recursos (somente recursos, pois já não há nada de "humanos" relacionado à área, já que toda seleção hoje é feita por IA) precisa urgentemente largar de preguiça e abandonar esse tipo de ferramenta patética.

Frequently Asked Questions about Gupy

What is Gupy's Revenue?
Gupy generates approximately $77M in annual revenue. With 1,115 employees, that's $68,782 per employee.
What does Gupy do?
A Gupy é uma plataforma completa para contratar, recrutar, treinar e engajar a seu time de forma simples em uma jornada única e digital.
How fast is Gupy growing?
Gupy has declined by 14.0% in the last 6 months according to traffic data. employee count has changed by 22% year over year.
How do people interact with Gupy?
When visiting Gupy, visitors view an average of 6.6 pages per visit, and spend around 8:18 on the site, and the bounce rate is 34.6%.
How do people find Gupy?
11.2M people (70%) visit Gupy directly. 4.9M (30%) find them through organic search. 11 (0%) come through paid advertising.
Who uses Gupy?
Gupy's top market is Brazil with 15.9M visitors (98.4%). United States is 2nd with 78.3K (0.5%). Portugal is 3rd with 23.5K (0.1%).
What technologies does Gupy use?
Gupy uses 26 technologies across their website including Fonts, Security, CMS. Key technologies include Font Awesome, HSTS, Contentful.
Who are Gupy's competitors?
Gupy's main competitors include 99jobs, Kenoby, JobConvo, Jobecam, Emprego Ligado. These companies operate in similar markets and compete for the same customer base.
What do customers think of Gupy?
Gupy has a Trustpilot score of 3.2 out of 5 (3 stars) based on 1 customer reviews.

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How to contact Gupy?

What are Gupy's key pages?

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About gupy.io

A Gupy é uma plataforma completa para contratar, recrutar, treinar e engajar a seu time de forma simples em uma jornada única e digital.

Company Overview

gupy.io
Website
jobs_and_career
Industry
#2,436
Global Rank
15.7M
Monthly Visitors
26
Technologies
25+
Employees

gupy.io Key Pages

Contact gupy.io

Technology Stack

gupy.io uses 26 technologies across their website including Font Awesome, HSTS, Contentful, and more.

Fonts

Font Awesome

Security

HSTS

CMS

Contentful

CDN

unpkg

Cloud & Hosting

Amazon Web Services, AWS CloudFront, Cloudflare

Marketing Automation

HubSpot

Traffic & Audience

15.7M
Monthly Visits
34%
Bounce Rate
6.9
Pages/Visit
5:06
Avg. Duration

gupy.io receives approximately 15.7M monthly visitors and ranks #2,436 globally. The website has a bounce rate of 34% with visitors viewing an average of 6.9 pages per visit. Users spend an average of 5:06 on the site.

The majority of gupy.io's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is gupy.io?
A Gupy é uma plataforma completa para contratar, recrutar, treinar e engajar a seu time de forma simples em uma jornada única e digital.
What technologies does gupy.io use?
gupy.io uses 26 technologies including Font Awesome, HSTS, and 20 more. View the full tech stack analysis above.
How do I contact gupy.io?
You can contact gupy.io via email at [email protected].
What are gupy.io's social media accounts?
gupy.io is active on youtube, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is gupy.io?
gupy.io receives approximately 15.7M monthly visitors and ranks #2,436 globally. Traffic is declining by 11.4% month-over-month.

Related Searches

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This page provides publicly available information about gupy.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit gupy.io directly at https://gupy.io.