hdmall.co.th
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HDmall: The Pinduoduo of Thai Healthcare
How a 321-person team captured 2.3M monthly visits by making health transactions as easy as e-commerce
While Western healthtech burns cash on consumer wellness apps, HDmall quietly built a $39.4M revenue machine by solving one brutal truth: Southeast Asian healthcare is fragmented, opaque, and terrifyingly expensive. They didn't reinvent medicine—they just made buying it feel like shopping on Shopee.
"HDmall doesn't sell healthcare. They sell price transparency—and in Thailand, that's a billion-dollar insight."
The SEO Moat That Kills Competitors
Here's the beautiful brutality: 90% of their 2.3M monthly visits come from organic search. Not paid ads. Not influencer campaigns. They dominate searches like 'tdee calculator' (176K volume) and 'bmr' (65K volume)—terms that sound like fitness jargon but are actually Trojan horses for health services. They're capturing people Googling 'how many calories do I need' and seamlessly converting them into dental appointment bookings. It's a content-to-commerce funnel that would make HubSpot blush.
The Unsexy Infrastructure Play
While competitors chase shiny AI diagnostics, HDmall built the rails for Thailand's healthcare economy. Their tech stack is pragmatic: jQuery, Bootstrap, PWA—mature, reliable, and fast to iterate. They're not trying to be a hospital; they're the marketplace that hospitals desperately need. With 94,215 backlinks, they've become the de facto directory layer between 250,000+ patients and thousands of clinics. This isn't sexy—it's structural.
The real genius is in the business model: they don't compete with hospitals, they aggregate them. By centralizing price discovery and appointment booking, HDmall turns Thailand's fragmented healthcare system into a single, searchable marketplace. Every clinic gets more patients; every patient gets better prices. HDmall takes a cut without ever touching a stethoscope.
- Built a 90% organic traffic moat by dominating health-fitness search terms
- Turned price transparency into their core value proposition
- Scaled to $39.4M revenue with just 321 employees (122K revenue per employee)
- Created a marketplace that benefits both providers and patients
The Real Disruption Isn't Tech—It's Distribution
HDmall proves that in emerging markets, the biggest opportunity isn't inventing new healthcare—it's making existing healthcare discoverable, comparable, and affordable. While everyone chases AI, they're building the Google of Thai health services. That's not just smart; it's inevitable.
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HDmall - Health ดี อะไรก็ดี ศูนย์รวมบริการสุขภาพ ทำฟัน ความงาม ผ่าตัด
อุ่นใจ รวมคลินิกและ รพ. ทั่วไทยอยู่ในมือคุณ | ลูกค้ากว่า 250,000 คนไว้ใจเรา หาโปรใกล้บ้านก็ง่าย เปรียบเทียบราคาก็ง่าย แถมรับส่วนลดทุกครั้ง ถูกกว่าซื้อเอง
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About hdmall.co.th
อุ่นใจ รวมคลินิกและ รพ. ทั่วไทยอยู่ในมือคุณ | ลูกค้ากว่า 250,000 คนไว้ใจเรา หาโปรใกล้บ้านก็ง่าย เปรียบเทียบราคาก็ง่าย แถมรับส่วนลดทุกครั้ง ถูกกว่าซื้อเอง
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Technology Stack
hdmall.co.th uses 19 technologies across their website including HSTS, Ruby on Rails, Cloudflare, and more.
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HSTS
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Ruby on Rails
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DoubleClick Floodlight, TikTok Pixel, Google Ads, Facebook Pixel
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Typeform
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PostHog, Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
hdmall.co.th receives approximately 2.3M monthly visitors and ranks #33,835 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:20 on the site.
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