imda.gov.sg
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Singapore's Digital Architect
How a government statutory board is quietly building a $1.7M digital empire for 327K monthly visitors.
In the shadow of Singapore's gleaming skyscrapers, IMDA.gov.sg operates as the nation's digital nervous system. While most government portals are bureaucratic graveyards, this domain attracts nearly 330K visitors monthly—more traffic than many Fortune 500 tech companies.
"IMDA doesn't just govern digital policy—it IS the digital policy, delivered through a meticulously engineered web experience."
The Invisible Infrastructure
With 1,479 employees and $1.7M in revenue (likely a fraction of actual budget), IMDA operates at a scale that would make most startups jealous. Their 327K monthly visitors aren't just browsing—they're accessing critical digital services, from Wireless@SGx to invoicing platforms. The 57% organic search traffic reveals a population actively seeking IMDA's digital services, not just being funneled there through government mandates.
Traffic Intelligence
The keyword strategy tells a story of utility over vanity. 'Wireless@SGx' (2,440 monthly searches) and 'IMDA' (4,200 searches) dominate, showing users know exactly what they want. Unlike commercial sites chasing broad keywords, IMDA owns the digital identity space for Singaporeans. The 36% direct traffic is particularly telling—citizens bookmark and return, a trust metric most brands would kill for.
Their tech stack reveals a modern, agile approach. Google Analytics and Tag Manager provide data, while Hotjar and Facebook Pixel track user behavior. They're not afraid to use third-party tools—Bootstrap for responsive design, Slick for carousels, Lazy Loading for performance. This isn't a government site stuck in 2010; it's a living digital product.
- Owns the digital identity space: 4,200 monthly searches for 'IMDA' show brand dominance
- Utility-driven traffic: 'Wireless@SGx' and 'Invoicenow' keywords reveal real service usage, not vanity metrics
- Modern tech stack: Uses 18 tracking technologies including Hotjar and Facebook Pixel for optimization
- High trust: 36% direct traffic indicates citizens actively return to the platform
The Ultimate Digital Moat
IMDA.gov.sg proves that when you become essential infrastructure, traffic and trust follow automatically. No marketing budget required.
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Open Graph Image
https://www.imda.gov.sg/-/media/imda/images/socialmedia/metaimage.webp
Meta Tags
Architects of SG Digital Future | IMDA
Learn how IMDA is building a vibrant workforce & a digitally inclusive society as a statutory board under the Ministry of Communications & Information.
Architects of SG's Digital Future - Infocomm Media Development Authority
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About imda.gov.sg
Learn how IMDA is building a vibrant workforce & a digitally inclusive society as a statutory board under the Ministry of Communications & Information.
Company Overview
imda.gov.sg Social Media
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Technology Stack
imda.gov.sg uses 18 technologies across their website including Google Fonts, HSTS, jsDelivr, and more.
Fonts
Google Fonts
Security
HSTS
CDN
jsDelivr
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, TikTok Pixel, Google Ads +1 more
Social
ShareThis
Forms
Typeform
Traffic & Audience
imda.gov.sg receives approximately 327.4K monthly visitors and ranks #128,321 globally. The website has a bounce rate of 50% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 1:18 on the site.
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This page provides publicly available information about imda.gov.sg. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit imda.gov.sg directly at https://imda.gov.sg.