infassure.com
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Infassure: The Silent Security Giant
A $2.4M revenue specialist thriving in the shadows of Dallas
In a world obsessed with SaaS scalability and viral growth, Infassure quietly commands a $2.4M revenue stream by solving physical security problems for Dallas businesses. They don't need SEO backlinks or a Trustpilot presence—their clients find them through direct relationships and local dominance.
"They rank #9.9M globally but own the 'security camera installation in Dallas' niche. That's not a bug—it's a hyperlocal strategy."
The Owner-Operator Advantage
Led by Tim McDonald, Infassure operates with the precision of a boutique consultancy. With key roles in Project Management (Shane Johnson) and Business Development (Andrew Joiner), they've built a 24-person team that likely punches above its weight class. The absence of funding rounds suggests organic growth and retained earnings—classic signs of a healthy, self-sustaining service business.
The Traffic Paradox
Here's the counterintuitive insight: Infassure's global rank is #9.9M, yet they capture 1,390 monthly visits. 48% of traffic is direct—people typing 'infassure.com' into their browser. This isn't a startup chasing vanity metrics; it's a mature business where clients remember the name. Their organic search (29%) is dominated by hyper-specific local queries like 'security camera installation in Dallas Texas'—exactly the high-intent traffic that converts.
Their tech stack tells a story of pragmatism over flash. jQuery and Bootstrap power the site—not trendy frameworks, but battle-tested tools that work. Google Analytics and Tag Manager are present, suggesting they track what matters. The absence of heavy CRMs or chatbots implies they handle sales manually, likely through direct relationships and referrals.
- Local SEO dominance: 'Security camera installation in Dallas Texas' (20 monthly volume) is a high-value, low-competition niche
- Direct traffic supremacy: 48% direct traffic indicates strong brand recall and repeat business
- Service bundling: Security, AV, and communications under one roof creates cross-selling opportunities
- No Trustpilot presence: They rely on reputation, not reviews—a sign of B2B relationships over B2C transactions
The Quiet Profit Machine
Infassure proves you don't need to be a unicorn to win. Sometimes, being the local specialist with a $2.4M revenue and 24 loyal employees is the most sustainable business model of all.
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Commercial Security, AV, And Communications Systems | Infassure
Infassure offers high-quality commercial security systems, audio video systems, and communications solutions. Custom-designed to your needs.
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About infassure.com
Infassure offers high-quality commercial security systems, audio video systems, and communications solutions. Custom-designed to your needs.
Company Overview
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Technology Stack
infassure.com uses 15 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Font Awesome
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PHP
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WordPress
Email Marketing
Mailchimp
Marketing Automation
HubSpot
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
infassure.com receives approximately 1.4K monthly visitors and ranks #9,960,721 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:30 on the site.
The majority of infassure.com's traffic comes from .
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This page provides publicly available information about infassure.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit infassure.com directly at https://infassure.com.