With 85 employees generating $12.3M in revenue, iObeya operates at a $145K revenue-per-employee ratio—impressive for a niche B2B SaaS. Their traffic profile reveals a disciplined go-to-market strategy: 48% organic search suggests strong brand recall and SEO intent, while 41% direct traffic indicates a sticky user base actively seeking the platform. The top keywords (iobeya, iobeya recrutement, iobeya tunisie) hint at a concentrated user base, likely in manufacturing and automotive sectors where Lean methodologies are gospel.

iObeya targets a specific pain point lost in digital transformation: the collapse of physical visual management. Traditional tools like Slack or Teams are linear and text-heavy, while physical Obeya rooms rely on spatial awareness and visual cues. iObeya bridges this by digitizing Kanban boards, PI planning, and daily stand-ups. Their tech stack—jQuery, Tailwind CSS, Bootstrap—suggests a pragmatic, performance-focused build rather than chasing bleeding-edge frameworks. They ship value, not hype.