kalb.com
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KALB: The Hyperlocal News Titan
How a regional TV station dominates Alexandria with 200K+ monthly visitors
While legacy media struggles to stay relevant, KALB isn't just surviving—it's thriving by anchoring itself deeply into the daily fabric of Central Louisiana. This isn't a story of digital transformation; it's a case study in the unshakeable power of local trust.
"58% direct traffic proves KALB isn't a destination—it's a habit."
The Weather Moat
KALB's traffic strategy is deceptively simple: own the weather. With 'kalb weather' as a top keyword, they capture high-intent searches during critical moments. This isn't accidental—it's a strategic fortification of their 'First Alert' brand positioning, turning their broadcast strength into digital dominance.
Hyperlocal SEO Paradox
Here's the data anomaly: their top organic keywords include 'Hanukkah 2025' (537K volume) and 'Chick-fil-A' (532K volume). This reveals a fascinating truth about local search behavior—regional news sites often rank for broad queries because Google trusts their authority, creating accidental traffic that they monetize through sheer scale.
The 135,020 backlinks tell the real story of influence. In a market of 150,000 residents, that's nearly one backlink for every person in Alexandria. This isn't just a news site; it's the digital infrastructure of Central Louisiana, referenced by every local business, government agency, and community organization.
- Owned by Gray Television (massive broadcast network leverage)
- Leverages TV authority to dominate digital local search
- Sports coverage (Mark Hamblen) drives consistent engagement
- Down Home Louisiana segment creates cultural sticky content
The Local Trust Monopoly
KALB proves that in the attention economy, being the only trusted voice in a specific geography beats being a voice in the global noise. Their 200K monthly visitors aren't just traffic—they're a community that can't get their news anywhere else.
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Open Graph Image
https://gray-kalb-prod.gtv-cdn.com/resizer/v2/https%3A%2F%2Fwebpubcontent.gray.tv%2Fgray%2Farc-fusion-assets%2Fimages%2Ffallback-graphics%2Fkalb.jpg%3Fd%3D535%26mxId%3D00000000?auth=3819b34ea8edbe4982a8398e4d972e3a65b6eb286e89403290ddb45387dc9d23&width=1200&height=600&smart=true
Meta Tags
KALB | News Channel 5 | Local News | First Alert Storm Team | Alexandria, Louisiana | Cenla
KALB News Channel 5 is your source for local news and weather in Alexandria, Louisiana and the Cenla area
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About kalb.com
KALB News Channel 5 is your source for local news and weather in Alexandria, Louisiana and the Cenla area
Company Overview
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Technology Stack
kalb.com uses 14 technologies across their website including Font Awesome, PHP, Framer, and more.
Fonts
Font Awesome
Programming Languages
PHP
CMS
Framer
Cloud & Hosting
Amazon S3
Advertising
DoubleClick Floodlight
Scheduling
Cal.com
Traffic & Audience
kalb.com receives approximately 204.2K monthly visitors and ranks #219,993 globally. The website has a bounce rate of 57% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:46 on the site.
The majority of kalb.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about kalb.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit kalb.com directly at https://kalb.com.