kravebeauty.com
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KraveBeauty: The Anti-Marketing Skincare Empire
How a $3.5M brand built on 'Press Reset' philosophy dominates with 23 employees
In a skincare industry obsessed with 12-step routines and viral ingredients, KraveBeauty built a $3.5M empire by telling customers to do less. Their website screams 'Press Reset'—a deliberate rejection of the conventional skincare norms that fuel the $130B beauty industry.
"They don't sell products—they sell permission to stop overthinking skincare."
The Intentional Customer
KraveBeauty's 122K monthly visitors aren't just browsing—they're seeking refuge from skincare fatigue. With 51% direct traffic (nearly double the industry average), these customers aren't discovering Krave through ads; they're returning intentionally. The brand's 'Intro Kit' launch strategy reveals a masterclass in lowering barriers: instead of overwhelming new customers, they offer a curated entry point into their philosophy.
The Anti-Growth Growth Strategy
While competitors chase exponential growth through SKU proliferation, KraveBeauty's 23-person team maintains surgical precision. Their 39% organic search traffic suggests SEO dominance without aggressive paid acquisition—a rarity in DTC beauty. The brand's revenue-to-employee ratio ($152K per employee) indicates lean operations, prioritizing product integrity over scale. This isn't a startup burning cash; it's a profitable movement.
The domain's technical stack reveals deliberate choices: jQuery and Tailwind CSS suggest a lightweight, customizable frontend rather than heavy enterprise solutions. Their 12,181 backlinks and #277,442 global rank might seem modest, but for a niche skincare brand rejecting mass-market tactics, it's a testament to organic community building. The 3.3/5 Trustpilot rating from just 7 reviews indicates a brand that prioritizes quality over quantity—both in products and customer acquisition.
- Direct traffic (51%) exceeds organic search (39%)—a reverse funnel strategy
- 23 employees generate $3.5M revenue ($152K/employee)
- Top keyword 'krave beauty' drives 11,950 monthly searches
- Minimal review footprint suggests selective customer engagement
The Paradox of 'Less is More' in Beauty
KraveBeauty proves that in an industry of excess, restraint is the ultimate luxury—and the most profitable strategy.
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http://kravebeauty.com/cdn/shop/files/Full_Series_2_1_1e8014bd-a05a-4a19-acbd-d18302b3aab5.png?v=1710775540
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KraveBeauty – #PressReset on the Skincare Norm
Uncomplicated, basic products for intentional, not conventional, skincare. Feed your skinsides what they're craving.
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Reviews (7)
Great Face Care!
I love these products! I have been using the face wash and makeup remover for over a year. My orders always arrive on time and my skin loves the ingredients.
The Great Barrier Relief is absolutely…
The Great Barrier Relief is absolutely amazing. The cold winter damaged my skin so badly that nothing helped. I found out about this product and wanted to try immediately. Within LESS THAN 1 WEEK my skin is already absorbing moisture and looking healthy again. Definitely recommended, this is my new HG.
I'm Expecting Great Stuff!
I haven't used any of my products yet. Just got them yesterday. Took less than a month to get here, and I'm impressed. Since I placed my initial order with KB, I've ordered about 5 more times. They just keep showing stuff that I've read/heard about that I want to try. This and StyleVana (one n, or two?) are the only two places I feel safe ordering my Korean skincare. I can tell you one thing, though, those CosRx zit patches don't work.
Great Barrier Relief did nothing but…
Great Barrier Relief did nothing but irritate, not worth it.
Agree, this is a SCAM
Similar to others, my experience suggests this company appears to be a scam. I placed an order that was never received. The tracking continued to show ‘out for delivery’ for two days past the delivery date, then back tracked to show ‘delivered’ on the original date. I have contacted their ‘customer service’ three times with no response. And, despite claims on their site, they have no live chat feature. You’re just sent in a continuous loop back to your order details. It’s interesting… I also noted when ordering that they offered additional coverage in case your package is lost. I paid for this coverage…and nothing. Maybe this is part of the scam? Bottom line, this was my first and last order. WOULD NOT RECOMMEND.
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About kravebeauty.com
Uncomplicated, basic products for intentional, not conventional, skincare. Feed your skinsides what they're craving.
Company Overview
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Technology Stack
kravebeauty.com uses 30 technologies across their website including AccessiBe, Wistia, Vimeo, hCaptcha, HSTS, and more.
Accessibility
AccessiBe
Video
Wistia, Vimeo
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
kravebeauty.com receives approximately 122.3K monthly visitors and ranks #277,442 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 1:03 on the site.
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