macpractice.com
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MacPractice: The Unsung Apple Health Giant
A $16M revenue, employee-owned practice management platform quietly dominating the Mac medical niche.
In a world obsessed with cloud-native startups and Windows-first enterprise software, MacPractice has spent 15+ years building a fortress on Apple hardware. With 116 employees and $16.8M in revenue, they aren't chasing hype—they're servicing a specific, lucrative niche that larger players ignore.
"They aren't building for everyone. They're building for the dentist who refuses to touch a PC, and that specificity is their moat."
The 'Apple-Only' Healthcare Niche
MacPractice solves a friction point that Windows-dominated EMR systems create: the seamless integration of MacOS into clinical workflows. While competitors like Epic and Dentrix fight for hospital system dominance, MacPractice targets private practices that value the Apple ecosystem. Their traffic profile—47% direct—suggests a loyal, returning user base that bookmarks and trusts the platform daily, rather than relying on discovery.
The SEO Strategy of Specificity
Their keyword strategy reveals a focus on high-intent, technical queries rather than broad brand awareness. Ranking for terms like 'anatomage invis cbct' (430 volume) and 'eclaims' (3,000 volume) indicates they capture practitioners actively seeking technical solutions. They aren't competing for 'health software'; they are competing for 'Mac-compatible dental imaging software.'
The company's leadership team—led by COO Chris Novak and Product Director Amanda Hornburg—appears stable and focused on product iteration rather than explosive growth. With a tech stack utilizing Tailwind CSS, Bootstrap, and Cloudflare, their web presence is modern but utilitarian, prioritizing function over flash. The lack of Trustpilot reviews is telling: this is a B2B relationship built on sales demos and long-term contracts, not public SaaS reviews.
- Revenue per employee is approximately $144k—healthy for a vertical SaaS player.
- Traffic is 100% undefined (likely US-centric), reinforcing their domestic focus.
- The tech stack suggests a modern frontend but a traditional backend architecture.
The Quiet Giant of Medical Mac Software
MacPractice proves you don't need to be a unicorn to be a winner. In a fragmented market, being the best solution for a specific platform is a sustainable, profitable business.
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Medical and Dental Practice Management software for the Mac
MacPractice provides a flexible practice management solution for small to medium-sized medical and dental practices for MacOS computers.
DPSI: CMMS Software | Maintenance Management Solutions
Maximize ROI and make smarter asset management decisions with DPSI CMMS software. Flexible, scalable and customizable with cloud-based options available.
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About macpractice.com
MacPractice provides a flexible practice management solution for small to medium-sized medical and dental practices for MacOS computers.
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Technology Stack
macpractice.com uses 13 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Font Awesome
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PHP
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WordPress
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Cloudflare
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Traffic & Audience
macpractice.com receives approximately 2.5K monthly visitors and ranks #6,047,594 globally. The website has a bounce rate of 51% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:35 on the site.
The majority of macpractice.com's traffic comes from .
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This page provides publicly available information about macpractice.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit macpractice.com directly at https://macpractice.com.