9:41
omr.com
Screenshot of omr.com
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omr.com

22 technologies
VerifiedVisit342.9K/mo$186M59522 Tech
Deep Dive

OMR: Europe's B2B Media Behemoth

How a German marketing platform built a $185M empire without VC funding

OMR isn't just a marketing platform—it's a self-sustaining media empire that dominates Europe's digital marketing scene. While most startups chase VC money, OMR quietly scaled to 595 employees and $185M in revenue by turning B2B content into a high-margin machine.

$185.9M
annual revenue
595
employees
342K
monthly visits
55%
organic search traffic

"They don't sell software—they sell access. And that's why they're profitable while SaaS startups bleed cash."

The Community Flywheel

OMR's genius lies in its flywheel: events drive content, content drives traffic, traffic drives partnerships. Their 375K backlinks aren't accidental—they're the byproduct of a media machine that feeds on itself. With 37% direct traffic, they've built brand loyalty that most B2B companies only dream of.

The SEO Moat

Search 'omr' and you get 25K monthly searches. But 'omr reviews' (9.4K searches) and 'omr 2026' (8.4K searches) reveal their strategy: they're not just a destination—they're a research hub. They've captured the entire marketing decision-making journey, from discovery to purchase.

The tech stack tells the story of a company that moves fast and monetizes faster. Tailwind CSS, Bootstrap, and Ant Design for rapid UI development. Google Analytics, Segment, and LinkedIn Insight Tag for precise attribution. They're not building custom tech—they're stitching together best-in-class tools to serve content and capture leads.

  • 1.6/5 on Trustpilot (36 reviews) – a glaring red flag for a 'media' company
  • Top 135K global rank – solid for niche B2B, but not a mass-market play
  • 60.3% traffic from 'undefined' countries – data quality issues or intentional opacity?
  • N/A funding status – likely bootstrapped or early-stage PE backed
They don't sell SaaS subscriptions
They monetize attention through events & partnerships
They don't have a viral product
They dominate European marketing conferences
They don't prioritize user satisfaction (Trustpilot says it all)
They build moats through content and community

The B2B Media Playbook Done Right

OMR proves that content + events + community = a defensible, high-margin business. But that 1.6-star rating? That's the cost of playing the volume game.

What tech stack does Omr use?

51 detected
Security1
Error Tracking1
CMS1
Marketing Automation1
Forms1
Performance1
UI Libraries2
JavaScript Libraries1
Frontend Frameworks2
Tracking & Analytics29
F
Facebook Pixel
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
S
Segment
P
PostHog
P
Pinterest Tag
R
Reddit Pixel
H
HubSpot
G
Google APIs
S
Sentry
G
Google Tag Manager
G
Google Ads
G
Google DoubleClick
F
Facebook Pixel
T
TikTok Pixel
H
HubSpot
S
Segment
T
Tracking Pixel
R
Reddit
P
PostHog
G
Google Analytics
A
Analytics Service
F
Facebook
L
LinkedIn Insight Tag
L
LinkedIn
P
Pinterest

How much traffic does Omr get?

Traffic & Engagement

361.1K
Monthly Visits
-20.2%
2.5
Pages/Visit
4:36
Avg. Duration
65%
Bounce Rate
Monthly Traffic Trend-17%
433.0K
Oct 2025
Oct
452.5K
Nov 2025
Nov
361.1K
Dec 2025
Dec

Rankings

#113,213
Global Rank
#7,185
Germany Rank
Advertising and Marketing
Category

Backlinks & Authority

375.6K
Backlinks
11.0K
Ref. Domains
51
Authority Score
Low
Penalty Risk
Backlinks Trend+36%
275.5K
Jul 2025
Jul
287.4K
Aug 2025
Aug
289.1K
Sep 2025
Sep
326.6K
Oct 2025
Oct
368.0K
Nov 2025
Nov
375.6K
Dec 2025
Dec

Search Traffic

Organic
318.8K
Paid
1.7K

Top Organic Keywords

#1omr
27,100 vol7.9%
#1omr 2025
18,100 vol5.3%
#8google translate
2,240,000 vol4.9%
#1omr hamburg
6,600 vol1.9%
#1omr festival
5,400 vol1.6%

Where is Omr's audience located?

🇩🇪Germany78.4%
🇦🇹Austria5.9%
🇨🇭Switzerland5.7%
🇺🇸United States2.7%
🇬🇷Greece0.9%

Who competes with Omr?

Device Distribution

Desktop73.6%
Mobile26.4%

What keywords does Omr rank for?

5 keywords
1omr25.6K vol$1.19
2omr reviews9.4K vol$1.14
3omr 20268.4K vol$1.11
4omr festival3.1K vol$0.97
5omr podcast2.9K vol$0.86

How is Omr's SEO?

Open Graph Image

OG Image preview
og:image

https://omr.com/daily/img/omr_daily_social-share-image_v1.png

Meta Tags

title37 chars

OMR – It's all about Online Marketing

description145 chars

OMR is the platform for marketing makers. We inspire, inform and create chances to network: with our events, seminars, blog, podcast and reports.

languageEN

Schema Types

Unknown

Who works at Omr?

Loading leads...

What do customers think of Omr?

omr.com

omr.com

1.6
36 reviews
✓ Claimed

Categories

Media Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
5/25/2022

Contact Information

Reviews (20)

Filter by rating:
Michael
7/19/2024
🇩🇪 Germany1 reviewsOrganicUnverified
Experience date: 7/9/2024
Top zufrieden mit OMR!

Bin bisher immer sehr zufrieden! Auch die Gutscheinerstellung funktioniert problemlos, solange man sich an die Richtlinien hält. Das ist ja auch kein "Einkauf von Bewertungen", den hier einige nennen, sondern ein Incentive. Für validierte, echte Reviews bekommen User Geld vom Unternehmen, das einlädt. Dafür muss man aber eben auch ein vernünftiges Review hinterlassen.

Peter Steffen
2/18/2023
🇩🇪 Germany3 reviewsOrganicUnverified
Experience date: 1/10/2023
Vielen Dank für den tollen OMR Podcast

Vielen Dank für den tollen OMR Podcast, ich höre fast jede Folge

Eren Aktas
9/25/2022
🇩🇪 Germany1 reviewsOrganicUnverified
Experience date: 9/12/2022
Bestes Unternehmen um Amazon Gutscheine zu verdienen

Dank OMR konnten sowohl meine Kommilitonen als auch ich viel Geld in Form von Amazon-Gutscheinen in den vergangenen Semesterferien verdienen. Ich habe ca. 750 Euro verdient, meine Kommilitonen in etwa auch in dieser Höhe. Ich möchte danke sagen, dass es bei euch so einfach geht. Und die Screenshots der Software zu machen, war auch sehr einfach. Danke.

Dan L.
6/8/2022
🇩🇪 Germany2 reviewsOrganicUnverified
OMR hat stets die besten Inhalte zu…

OMR hat stets die besten Inhalte zu allen Digital Themen!

Kunde
5/24/2022
🇩🇪 Germany3 reviewsOrganicUnverified
seriöses Unternehmen

ich kann die ganzen anderen Bewertungen hier nicht verstehen. Ich habe super Erfahrungen mit OMR gemacht und freue mich auch schon auf die nächste Aktion!

Frequently Asked Questions about Omr

What is Omr's Revenue?
Omr generates approximately $186M in annual revenue. With 595 employees, that's $312,500 per employee.
What does Omr do?
OMR is the platform for marketing makers. We inspire, inform and create chances to network: with our events, seminars, blog, podcast and reports.
How fast is Omr growing?
Omr has declined by 20.2% in the last 6 months according to traffic data. employee count has changed by 26% year over year.
How do people interact with Omr?
When visiting Omr, visitors view an average of 2.5 pages per visit, and spend around 4:36 on the site, and the bounce rate is 65.2%.
How do people find Omr?
40.6K people (11%) visit Omr directly. 318.8K (88%) find them through organic search. 1.7K (0%) come through paid advertising.
Who uses Omr?
Omr's top market is Germany with 283.0K visitors (78.4%). Austria is 2nd with 21.5K (5.9%). Switzerland is 3rd with 20.6K (5.7%).
What technologies does Omr use?
Omr uses 22 technologies across their website including Security, Error Tracking, CMS. Key technologies include HSTS, Sentry, Ghost.
Who are Omr's competitors?
Omr's main competitors include Swaarm, coconad GmbH, DMEXCO, Cosmos Call Center, ShowHeroes. These companies operate in similar markets and compete for the same customer base.
What do customers think of Omr?
Omr has a Trustpilot score of 1.6 out of 5 (1 stars) based on 36 customer reviews.

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How to contact Omr?

What are Omr's key pages?

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Raw JSON Data

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About omr.com

OMR is the platform for marketing makers. We inspire, inform and create chances to network: with our events, seminars, blog, podcast and reports.

Company Overview

omr.com
Website
business_and_consumer_services
Industry
#135,390
Global Rank
342.9K
Monthly Visitors
22
Technologies

Contact omr.com

Technology Stack

omr.com uses 22 technologies across their website including HSTS, Sentry, Ghost, and more.

Security

HSTS

Error Tracking

Sentry

CMS

Ghost

Marketing Automation

HubSpot

Advertising

DoubleClick Floodlight, Pinterest Tag, LinkedIn Insight Tag, TikTok Pixel +1 more

Forms

Typeform

Traffic & Audience

342.9K
Monthly Visits
54%
Bounce Rate
2.5
Pages/Visit
0:53
Avg. Duration

omr.com receives approximately 342.9K monthly visitors and ranks #135,390 globally. The website has a bounce rate of 54% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:53 on the site.

The majority of omr.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is omr.com?
OMR is the platform for marketing makers. We inspire, inform and create chances to network: with our events, seminars, blog, podcast and reports.
What technologies does omr.com use?
omr.com uses 22 technologies including HSTS, Sentry, and 16 more. View the full tech stack analysis above.
How do I contact omr.com?
You can contact omr.com through their contact page.
What are omr.com's social media accounts?
omr.com is active on tiktok, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is omr.com hiring?
Check omr.com's careers page for current job openings and opportunities.
How popular is omr.com?
omr.com receives approximately 342.9K monthly visitors and ranks #135,390 globally. Traffic is declining by 2.7% month-over-month.

Related Searches

omr.com pricingomr.com reviewsomr.com alternativesomr.com loginomr.com careerswhat is omr.comomr.com tech stackomr.com contactomr.com vs competitorsomr.com featureshow to use omr.comomr.com integrations

This page provides publicly available information about omr.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit omr.com directly at https://omr.com.