paxis.org
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PAXIS Institute: The Quiet Giant of Classroom Behavior
A $6.7M mission to weaponize peace, productivity, and happiness in schools.
While Silicon Valley chases AI hype, PAXIS Institute has quietly built a $6.7M engine driving behavioral change in schools. They aren't selling software; they are selling the 'Good Behavior Game'—a scientifically backed methodology that proves peace is profitable.
"PAX isn't a product; it's a protocol for human interaction that scales from the classroom to the living room."
The Search for Peace
PAXIS commands a fascinating SEO moat. They own the high-volume query 'what is pax' (1,320 monthly searches) and dominate niche terms like 'ade pax training good behavior game.' This isn't accidental traffic; it's a captured audience seeking behavioral frameworks. With 34% organic traffic, they are building a sustainable inbound engine in a sector usually dominated by outbound sales.
The Invisible Infrastructure
With only 51 employees generating $6.7M in revenue, PAXIS achieves a revenue-per-employee ratio of ~$131k. This lean operation suggests a highly efficient training and fulfillment model. They aren't bloating headcount; they are scaling a methodology. The leadership team—spanning tech, HR, and content development—signals a mature organization ready to digitize its physical training assets.
The tech stack reveals a pragmatic approach. Built on Tailwind CSS and Bootstrap, the site is lightweight and functional. They leverage Cloudflare for security and Zendesk for support, indicating a focus on reliability over flashy innovation. It’s a stack built for endurance, not vanity metrics.
- Scientific Foundation: Rooted in the 'Good Behavior Game' (GBG) research.
- Holistic Branding: Covers schools, communities, and home life.
- Social Proof: Active on Facebook and Instagram, engaging educators directly.
The Verdict: A High-Trust Niche Play
PAXIS proves you don't need to be a unicorn to change behavior. You just need a protocol that works and the discipline to stick to it.
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Pax Training Programs - PAXIS Institute
Discover PAX training programs at PAXIS Institute. We empower kids with self-regulation for better outcomes. Explore PAX Services.
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About paxis.org
Discover PAX training programs at PAXIS Institute. We empower kids with self-regulation for better outcomes. Explore PAX Services.
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Technology Stack
paxis.org uses 16 technologies across their website including Vimeo, Font Awesome, Google Fonts, PHP, and more.
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Vimeo
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Font Awesome, Google Fonts
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PHP
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WordPress
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Cloudflare
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Zendesk
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paxis.org receives approximately 3.9K monthly visitors and ranks #4,118,235 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:27 on the site.
The majority of paxis.org's traffic comes from .
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