primetric.com
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Primetric: The Missing Link for IT Profitability
Why this 13-person team is tackling the hardest problem in services: margin erosion
While everyone chases SaaS unicorn valuations, Primetric is quietly solving the brutal reality of IT services: margin leakage. They've built a profitability engine for agencies that actually works.
"Primetric isn't tracking time—they're tracking the difference between a profitable agency and one that's dying by a thousand unbilled hours."
The Efficiency Paradox
With 34% organic traffic and 56% direct visits, Primetric's acquisition is quietly impressive. The direct traffic majority signals strong word-of-mouth—exactly what you want in B2B SaaS. Their 15K monthly visitors aren't just tire-kickers; they're operations leaders actively bleeding money on misallocated resources.
The Wedge Strategy
This isn't another time tracker. Primetric's genius is positioning: they target profitability, not productivity. While Toggl fights for $5/user, Primetric commands premium pricing by solving CFO-level problems. The 'profit margin formula' keyword in their top 5 tells you everything—they're pulling in financial decision-makers, not just PMs.
The tech stack (jQuery, Tailwind, Bootstrap) suggests pragmatic engineering—building fast for a specific audience rather than chasing shiny frameworks. No funding, 13 people, $1.8M revenue. That's roughly $138K ARR per employee, a healthy efficiency ratio for a vertical SaaS play. They're not burning cash to grow; they're growing to stay independent.
- Owns the 'profitability' positioning in IT services—uncontested blue ocean
- Direct traffic dominance shows product-market fit and sticky usage
- Lean operations: 13 people generating $1.8M with no VC dependency
The Anti-Unicorn Play
Primetric proves you don't need 100 employees or $20M in funding to dominate a vertical. They're building a classic bootstrap success story—profitable, focused, and indispensable to the customers who find them.
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Meta Tags
Profitability and Utilization Management Software | Primetric
With Primetric, you can track and forecast people's workload and projects' profitability in your IT services company. Plan, track, budget, and optimize from a high-level view.
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About primetric.com
With Primetric, you can track and forecast people's workload and projects' profitability in your IT services company. Plan, track, budget, and optimize from a high-level view.
Company Overview
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Technology Stack
primetric.com uses 27 technologies across their website including Vimeo, Google Fonts, HSTS, and more.
Video
Vimeo
Fonts
Google Fonts
Security
HSTS
CMS
Webflow
CDN
cdnjs, unpkg, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
primetric.com receives approximately 15.1K monthly visitors and ranks #1,524,113 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:45 on the site.
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