qualaroo.com
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Qualaroo: The Micro-Survey Giant
How a 19-person team powers UX insights for thousands of companies
In a world obsessed with big data, Qualaroo bets on the power of the small question. It's a lean feedback engine that has quietly scaled to over a quarter-million monthly visits, proving that niche focus beats feature bloat every time.
"Qualaroo doesn't try to be a data warehouse; it aims to be the most annoying (and effective) question mark on your website."
The Lean Revenue Machine
With just 19 employees generating $1.6M in revenue, Qualaroo operates with a staggering efficiency ratio of ~$84k per employee. This isn't a startup burning cash on growth; it's a mature, bootstrapped-style operation that understands unit economics. Their revenue isn't derived from enterprise hand-holding, but from a self-serve product that scales without needing to scale headcount proportionally.
Traffic & SEO Anomaly
The traffic data reveals a fascinating anomaly. 'Qualaroo' itself drives only a fraction of total traffic. The bulk comes from long-tail, high-intent queries like 'gumtree marketplace analytics' and 'data integrity validation.' This suggests their content strategy isn't about brand building—it's about capturing developers and product managers at the exact moment of pain, funneling them into a survey tool that solves immediate, technical headaches.
Their tech stack is a mix of reliability and modern frontend development. jQuery and Bootstrap remain the workhorses (likely for legacy dashboard support), while the presence of Vite and Tailwind CSS indicates they are actively modernizing the user-facing experience. It’s a pragmatic stack: fast to build, easy to maintain, and unpretentious.
- Niche Dominance: They don't compete on volume; they compete on specific UX pain points (NPS, CSAT, Micro-surveys).
- Traffic Arbitrage: They rank for complex, technical keywords that competitors ignore.
- Operational Efficiency: A revenue-per-employee metric that rivals much larger SaaS players.
The Quiet Behemoth
Qualaroo proves that you don't need to be a unicorn to win. You just need to own a specific problem better than anyone else.
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5 keywordsHow is Qualaroo's SEO?
Open Graph Image
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Customer & User feedback software for Email & In App Surveys | Qualaroo
Qualaroo simplifies the process of collecting user feedback with surveys. Signup today to get actionable UX Insights from your customers
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Integrating Qualaroo via GTM
Integrating Qualaroo via Google Tag Manager is a pain, triggering nudges based on custom props doesn't work. Customer support thinks it's function is to copy paste links to help articles. Wasted too many hours on this, moving on to another solution
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About qualaroo.com
Qualaroo simplifies the process of collecting user feedback with surveys. Signup today to get actionable UX Insights from your customers
Company Overview
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Phone Numbers
Technology Stack
qualaroo.com uses 18 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, LinkedIn Insight Tag, Facebook Pixel, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Advertising
LinkedIn Insight Tag, Facebook Pixel
Scheduling
Calendly
Customer Support
Zendesk
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
qualaroo.com receives approximately 263.2K monthly visitors and ranks #207,767 globally. The website has a bounce rate of 70% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:30 on the site.
The majority of qualaroo.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about qualaroo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit qualaroo.com directly at https://qualaroo.com.