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Mopinion: The Quiet Giant of User Feedback
How a 43-person team built a $4.8M feedback engine with 552k backlinks
In a world obsessed with AI-generated content, Mopinion is quietly building an empire on one simple premise: humans still have opinions, and businesses that listen to them win. With 231k monthly visits and a $4.8M revenue engine run by just 43 people, they've cracked the code on B2B feedback software.
"They're not selling software—they're selling the ability to hear what your customers are screaming."
The Unsexy Gold Mine
Mopinion's traffic tells a fascinating story. 61% direct traffic means their users aren't just browsing—they're returning daily to check feedback dashboards. That's not acquisition; that's habit formation. The 31% organic search share shows they've dominated the 'business intelligence' keyword space, ranking for 'bi tools' (8,230 monthly searches) and 'business intelligence platform' (6,600 searches). They're piggybacking on broader BI trends while solving a specific pain point: user feedback aggregation.
The Efficiency Playbook
What makes Mopinion dangerous is their efficiency. 43 employees generating $4.8M means ~$112K revenue per employee—excellent for a B2B SaaS company. Their tech stack (jQuery, Tailwind CSS, Bootstrap) suggests they're pragmatic builders, not tech stack chasers. They're not wasting cycles on bleeding-edge frameworks; they're shipping. The 552K backlinks are particularly impressive—this is SEO authority built through genuine value, not spammy tactics.
The leadership team reveals their DNA: Udesh J. and Kees Wolters as co-founders, with a CFO (Rachid Saddrati) and Head of Customer Support (Pieter Hotke) already in place. This isn't a founder-led sales operation anymore—they've built a real company. The fact that they're tracking 'rudo de graaf mopinion' (120 monthly searches) shows they're building personal brand authority alongside product authority.
- Dominates 'business intelligence' keyword space while solving feedback-specific problems
- 61% direct traffic proves sticky product usage, not just acquisition
- 552K backlinks signal genuine authority in a crowded martech space
- 43-person team achieving $112K revenue per employee is efficient execution
- Tech stack is pragmatic, not trendy—shipping over showing off
The Silent Category King
Mopinion isn't the flashiest SaaS company, but they've built something more valuable: a durable feedback engine that scales efficiently. While competitors chase AI features, they're owning the fundamentals of user feedback—and that's exactly why they'll win.
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Mopinion Feedback for Websites, Apps and Email
Create a seamless user and customer experience. Improve your websites, apps and emails with Mopinion's real time user feedback software.
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About mopinion.com
Create a seamless user and customer experience. Improve your websites, apps and emails with Mopinion's real time user feedback software.
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Technology Stack
mopinion.com uses 18 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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Traffic & Audience
mopinion.com receives approximately 231.4K monthly visitors and ranks #217,406 globally. The website has a bounce rate of 56% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:35 on the site.
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