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Rakam: The Code-First Analytics That Failed to Scale
A $0.4M revenue startup trying to democratize SQL through code definitions.
Rakam promised to 'define your data as code' and let non-technical teams get insights without SQL. With only 6 employees and $0.4M in revenue, it's a classic case of a niche tool fighting for survival in a crowded analytics market dominated by giants like Snowflake and Looker.
"Rakam isn't competing with Tableau; it's trying to redefine the analytics layer entirely. The problem? The market hasn't bought in."
The 'Data as Code' Promise
Rakam's core proposition is treating data models as code—versioned, testable, and deployable. It targets developers who want to empower non-technical teams, avoiding the 'SQL bottleneck'. However, their tech stack (jQuery, OpenCart, Magento) suggests a legacy approach that doesn't align with modern data stack expectations. It's a bold vision trapped in an outdated execution.
The Traffic Reality Check
With just 1,171 monthly visits and a global rank of #13.6M, Rakam is virtually invisible. The traffic breakdown is alarming: 53.8% from 'undefined' countries, indicating poor geo-tracking or bot traffic. Their top keyword is 'rakam' (2,420 volume), meaning they rely heavily on brand awareness they haven't built. Even 'rakam ai' only hits 200 searches. This isn't growth; it's stagnation.
The startup's funding situation (N/A) and tiny team size suggest it's likely bootstrapped or in a pre-seed zombie state. For a product targeting enterprise data needs, this scale is insufficient. The absence of Trustpilot reviews and key people data further erodes credibility. Investors looking for 'data democratization' plays should look elsewhere—Rakam lacks the traction to compete with dbt, Cube.js, or even newer entrants like Evidence.
- Revenue: $0.4M (likely stagnant for years)
- Traffic: 1,171 monthly visits (negligible for SaaS)
- Team: 6 employees (too small for enterprise sales)
- Tech Stack: Outdated (jQuery, OpenCart, Magento)
- SEO: Relies on brand keywords, not category leadership
Rakam is a ghost in the data market.
It had a vision but failed to capture the market. For founders, it's a cautionary tale: 'Data as Code' needs more than a good idea—it needs scale, funding, and relentless execution.
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https://rakam.io/img/rakamio.png
Meta Tags
Rakam - Product Analytics on Your Data Warehouse - Rakam Data Platform
Define your data as code and enable your non-technical teams to get insights from your data without SQL.
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About rakam.io
Define your data as code and enable your non-technical teams to get insights from your data without SQL.
Company Overview
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Technology Stack
rakam.io uses 28 technologies across their website including Vimeo, Font Awesome, Google Fonts, HSTS, and more.
Video
Vimeo
Fonts
Font Awesome, Google Fonts
Security
HSTS
Backend Frameworks
Laravel
CMS
Squarespace
CDN
cdnjs
Traffic & Audience
rakam.io receives approximately 1.2K monthly visitors and ranks #13,665,631 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of rakam.io's traffic comes from undefined, .
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This page provides publicly available information about rakam.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rakam.io directly at https://rakam.io.