rbmediaglobal.com
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RBmedia: The Audiobook Behemoth You've Never Heard Of
How a 90,000-title catalog dominates the audio landscape from the shadows
While Spotify and Audible fight for headlines, RBmedia quietly operates as the world's largest audiobook publisher. With 90,000+ titles in its catalog, this isn't just a platform—it's the infrastructure behind the audio revolution.
"RBmedia isn't chasing listeners—they own the content pipeline that feeds the entire audiobook ecosystem."
The Invisible Giant
RBmedia's business model reveals a critical insight: in content, distribution is everything. With 48% direct traffic and 41% organic search, they're not relying on paid acquisition. Their audience comes directly to them—readers who know exactly what they want. This is the hallmark of a brand with deep, established trust, not a startup burning cash on ads.
The Niche Strategy
Their keyword strategy tells a fascinating story. 'Christian audio' (1,870 monthly searches) and 'recorded books' (1,390 searches) dominate their traffic. They're not competing for generic terms—they've carved out defensible niches where intent is high and competition is manageable. This is textbook vertical dominance: win specific categories, then expand.
The leadership team—Tom MacIsaac (CEO), Ed Longo (COO), John Shea (CPO/CMO), Anoosha Rouhanian (VP Legal), and Troy Juliar (Chief Content Officer)—reads like a playbook for scaling a content business. You have operations, product, marketing, legal, and content all represented at the C-suite level. This isn't a tech startup with a content problem; it's a media company that understands technology as an enabler.
- 90,000+ title catalog creates massive moat—competitors can't replicate this scale overnight
- 48% direct traffic proves they own their audience relationship, not renting it from platforms
- Christian audio vertical demonstrates their playbook: dominate specific niches before expanding
- 590 employees at $151M revenue = ~$256K revenue per employee—highly efficient for media
The Quiet Monopoly
RBmedia proves that in content, scale beats flash. While others chase viral moments, they're building the library that listeners return to for decades.
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RBmedia | #1 audiobook publisher in the world
RBmedia is the largest audiobook publisher in the world. With more than 90,000 titles, our catalog is the largest collection of audiobooks in the industry.
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About rbmediaglobal.com
RBmedia is the largest audiobook publisher in the world. With more than 90,000 titles, our catalog is the largest collection of audiobooks in the industry.
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Technology Stack
rbmediaglobal.com uses 19 technologies across their website including AudioEye, Vimeo, Google Fonts, and more.
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AudioEye
Video
Vimeo
Fonts
Google Fonts
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HSTS
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PHP
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WordPress
Traffic & Audience
rbmediaglobal.com receives approximately 110.1K monthly visitors and ranks #257,052 globally. The website has a bounce rate of 40% with visitors viewing an average of 5.2 pages per visit. Users spend an average of 5:48 on the site.
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