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Resy: The Restaurant OS Nobody Saw Coming
How a $30M funded booking platform quietly builds the infrastructure of modern dining
While everyone was watching OpenTable's decline, Resy was quietly building the operating system for the world's best restaurants. With just 34 employees and $3.6M in revenue, they're not just taking reservations—they're owning the entire hospitality stack.
"Resy isn't competing for diner attention—they're becoming the invisible infrastructure that powers elite restaurants."
The Curator's Dilemma
Resy solved the fundamental problem of restaurant discovery: curation at scale. While OpenTable democratized bookings, Resy re-democratized taste. Their platform doesn't just list restaurants—it filters them through editorial rigor, creating a signal in a noise-filled market. The result? A tool that feels exclusive while being accessible.
The Stealth Infrastructure Play
Here's the provocative truth: Resy's $3.6M revenue on $30M funding looks inefficient until you realize they're not selling reservations—they're selling access. Their pricing page reveals the real model: restaurants pay for premium placement, waitlist management, and customer data. They're not a booking engine; they're a CRM for the hospitality industry.
The tech stack tells the story: WordPress for content, Stripe for payments, Amazon S3 for infrastructure. This isn't a Silicon Valley unicorn—it's a pragmatic, product-first company that understands restaurants don't need flashy AI; they need reliable systems. The fact that they're using Tailwind and Bootstrap suggests a team that values speed over vanity.
- They've built a two-sided network: diners get curated experiences, restaurants get qualified customers
- Their blog (blog.resy.com) shows they're investing in content as a moat, not just a feature
- The absence of tracked traffic is telling—they're not optimizing for SEO; they're optimizing for loyalty
Resy isn't a booking app—it's a gatekeeper
In a world of infinite choice, the most valuable product is the one that says 'no' more often than 'yes.'
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Resy | Your Guide to the World's Best Restaurants
Discover restaurants to love in your city and beyond. Get the latest restaurant intel and explore Resy’s curated guides to find the right spot for any occasion. Book your table now through the Resy iOS app or Resy.com.
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About reserve.com
Discover restaurants to love in your city and beyond. Get the latest restaurant intel and explore Resy’s curated guides to find the right spot for any occasion. Book your table now through the Resy iOS app or Resy.com.
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reserve.com uses 11 technologies across their website including HSTS, reCAPTCHA, WordPress, Amazon S3, and more.
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HSTS, reCAPTCHA
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WordPress
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Amazon S3
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Stripe
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DaisyUI, Ant Design
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reserve.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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