rightrez.com
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RightRez: The Stealth Giant in Air Travel Tech
How a 75-person team built a $17M revenue engine in the leisure travel sector
In an industry obsessed with consumer apps, RightRez operates in the shadows of corporate travel, building the invisible plumbing that powers complex air bookings. With just 75 employees generating $17.1M in revenue, they've cracked a model that giants like Amadeus and Sabre struggle to replicate with agility.
"RightRez isn't chasing scale—it's engineering precision, where every employee generates over $228K in revenue."
The Hidden Traffic Paradox
With only 126 monthly visits and 7% organic search traffic, RightRez defies conventional SaaS growth logic. Their 66% direct traffic share reveals a powerful truth: in B2B travel tech, relationships and referrals trump SEO. This isn't a product hunting for customers—it's a solution that existing clients actively seek out, typing 'rightrez' directly into their browsers 270 times per month.
The Leadership DNA
The founding team blends technical depth with operational savvy. Michael Foerster, the founder and senior software developer, ensures the platform stays architecturally sound, while CEO Maria Foerster drives strategic direction. This founder-led engineering culture—evident in their tech stack favoring jQuery, Tailwind, and Bootstrap—prioritizes stability over hype, building tools that travel agencies actually need rather than chasing AI buzzwords.
RightRez's product suite—dynamic booking, itinerary management, and re-shopping tools—targets a specific pain point: the complexity of managing air travel for leisure groups. Unlike consumer-facing travel tech, their solutions are built for the nuanced workflows of travel professionals who need to re-shop fares, manage complex itineraries, and streamline departmental processes without disrupting existing operations.
- Niche dominance in leisure travel vs. corporate travel fragmentation
- High-touch B2B model with 66% direct traffic indicating strong client retention
- Technical stack prioritizing reliability (jQuery, Bootstrap) over bleeding-edge frameworks
- Leadership team with both founder technical expertise and client services focus
The Quiet Giant Strategy
RightRez proves that in B2B travel tech, depth beats breadth—and $17M from 75 people is a model worth studying
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RightRez - Travel Automation Solutions
RightRez offers dynamic booking solutions, itinerary management and re-shopping tools, and custom applications to streamline your air department processes.
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About rightrez.com
RightRez offers dynamic booking solutions, itinerary management and re-shopping tools, and custom applications to streamline your air department processes.
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Technology Stack
rightrez.com uses 25 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Traffic & Audience
rightrez.com receives approximately 126 monthly visitors. The website has a bounce rate of 40% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 2:47 on the site.
The majority of rightrez.com's traffic comes from .
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