While Silicon Valley obsesses over SaaS unicorns, a Louisville-based startup is systematically digitizing the entire recreation and equipment industry. Rollick.io isn't chasing hype—it's building the invisible infrastructure that powers the customer journey for major OEMs and dealers. And the market is taking notice.

"They're not building another CRM—they're building the operating system for an entire industry that's been left behind by digital transformation."

The tech stack reveals their pragmatism. They're using jQuery, Bootstrap, and Tailwind CSS—hardly the flashiest tools, but battle-tested for reliability. Google Analytics and GTM track every interaction. This isn't a startup chasing the latest framework; it's a company building for longevity in an industry where uptime matters more than cutting-edge code.

• The 94.3% undefined traffic suggests heavy internal/enterprise usage—dealers accessing the platform daily
• Their funding ($22.4M) on $7.4M revenue shows investors believe in the vertical SaaS model
• The lack of Trustpilot reviews speaks volumes: this is B2B, not B2C. Word-of-mouth happens at industry conferences, not review sites