vanillasoft.com
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VanillaSoft: The Sales Dialer That Defies Logic
A $13M revenue company with 93 employees that owns the sales engagement niche
In a world obsessed with AI chatbots and complex sales stacks, VanillaSoft quietly built a $13M business by mastering one thing: making sales agents actually talk to humans. Their secret? A 'dumb' auto-dialer that's smarter than your average CRM.
"They're not trying to replace salespeople—they're trying to make them talk 3x more."
The Traffic Paradox
Here's the bizarre part: VanillaSoft's #2 keyword is 'ping test' with 447K monthly searches—more than their own brand by 200x. This isn't a bug; it's a feature. They're capturing IT decision-makers searching for network diagnostics, then converting them into sales platform buyers. It's the most clever SEO moat I've seen in B2B SaaS.
The 93-Person Powerhouse
With just 93 employees generating $13M in revenue, VanillaSoft achieves $139K ARR per employee—well above SaaS industry average. This efficiency screams product-market fit. They're not scaling headcount; they're scaling revenue through a focused platform that solves one painful problem: getting sales reps to make more dials without burning out.
The tech stack tells a story of pragmatic engineering. They're not chasing bleeding-edge frameworks—just Tailwind CSS, Bootstrap, and solid analytics. No fancy AI buzzwords, just real-time lead management and compliant auto-dialing. This is a company that ships features, not hype.
- 4.2/5 Trustpilot rating from 75 reviews—solid but not viral
- 50% direct traffic suggests strong brand recognition in niche
- 4M funding over 20 years means they're bootstrapped or profitable
- Top keywords reveal a sophisticated SEO strategy targeting adjacent problems
The Unsexy Billion-Dollar Opportunity
While everyone chases AI sales tools, VanillaSoft proves that boring, reliable dialers still win. Their 20-year journey shows that in B2B SaaS, depth beats breadth every time.
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Vanillasoft | Sales Engagement Platform
VanillaSoft is an all-in-one sales engagement platform with real-time lead management, a compliant auto-dialer, and powerful automation tools. Help your agents have better conversations and close more deals.
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Reviews (20)
Great outbound calling software
Great outbound calling software. Makes our outbound reps very efficient in their prospecting.
I have used Vanillasoft for over 8…
I have used Vanillasoft for over 8 years and was the perfect solution for our call center. We had so much control over the data and our reps were able to make 2X the calls they could make in other systems we tried like Salesforce or Hubspot. It was a game-changer for us and I would highly recommend. The flexibility to adjust the set up to my client's needs was key. I honestly don't know how I could have worked without it.
Amazing Staff
Working with Rachel Spencer is amazing! She always has time for you and nothing is too much hard work! Thanks for all of your help Rachel- you are amazing!
Great Experience!
Working with Michael Bialek is great! He just gets it and patiently works through all your questions and concerns. Great to work with :)
Excellent product! Immediate productivity improvement!
We have used VanllaSoft in our associate customer retention service! Our associates use the product daily, my managers can monitor productivity, customer retention and service! A must for all businesses. Wilfredo Jauregui, Vice President
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About vanillasoft.com
VanillaSoft is an all-in-one sales engagement platform with real-time lead management, a compliant auto-dialer, and powerful automation tools. Help your agents have better conversations and close more deals.
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vanillasoft.com uses 19 technologies across their website including HSTS, Sentry, Laravel, and more.
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vanillasoft.com receives approximately 36.2K monthly visitors and ranks #870,676 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:24 on the site.
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