roubler.com
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Roublers Workforce Bet
A 36-person team taking on payroll with $5.8M in revenue
In a market dominated by giants like ADP and Workday, Roublers is betting that small to mid-sized businesses want one thing: simplicity. They've built a cloud-based workforce management platform that bundles HR, payroll, and time tracking into a single interface, claiming significant cost savings without the enterprise bloat.
"57% of traffic comes directly to Roublers.com—this isn't a discovery play, it's a retention play."
The Mid-Market Sweet Spot
With just 36 employees generating $5.8M in revenue, Roublers is operating in that lucrative zone between SMB tools and enterprise software. They aren't trying to be everything to everyone. The leadership team—comprising a CTO, COO, and CFO—signals a focus on operational efficiency rather than feature bloat. They're building for the 50-500 employee company that outgrew spreadsheets but isn't ready for Oracle's price tag.
The Search Behavior Tells the Story
Look at their top keywords: 'roubler login' (950 monthly searches), 'roubler' (710), 'roubler sign in' (190). This is a user base that already exists—they're logging in daily. The traffic mix (36% organic, 57% direct) suggests a product people actually use, not just browse. Compare that to the 'rouber' typo search (100 monthly)—even misspellings drive traffic. This is brand stickiness in a SaaS world where churn is king.
The tech stack reveals a modern, pragmatic approach. They're using Tailwind CSS and DaisyUI for rapid UI development, jQuery (perhaps legacy code), and Slick for carousels. Google Tag Manager is in place for analytics, but notably absent are the heavy hitters like Segment or Mixpanel—suggesting they're focused on core functionality over sophisticated tracking. The lack of Trustpilot reviews is telling; this isn't a consumer brand, it's a B2B tool that lives in the daily workflow of HR managers.
- Direct traffic dominance (57%) indicates strong product-market fit and existing customer retention
- Revenue-per-employee ratio of ~$161K is healthy for a SaaS company in this space
- Top search queries are all login-related, signaling active daily usage rather than just browsing
- Leadership team is lean—CTO, COO, CFO, plus specialized support roles
The Quiet Giant in Workforce Management
Roublers isn't chasing vanity metrics—they're building a sustainable business by owning the daily workflow of HR teams. In a market obsessed with growth at all costs, their 36-person, $5.8M operation looks remarkably sane.
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Workforce Management, HR, Rota & Payroll Software UK Roubler
Save time and create significant cost savings with Roublers cloud-based workforce management, HR, payroll software and mobile app.
Workforce Management, HR, Rota & Payroll Software UK | Roubler
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About roubler.com
Save time and create significant cost savings with Roublers cloud-based workforce management, HR, payroll software and mobile app.
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Technology Stack
roubler.com uses 13 technologies across their website including PHP, WordPress, HubSpot, and more.
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PHP
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HubSpot
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Google Tag Manager
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Traffic & Audience
roubler.com receives approximately 91.7K monthly visitors and ranks #337,221 globally. The website has a bounce rate of 50% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 6:15 on the site.
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