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SafeGraph: The Data Layer for Physical World
How a 66-person team built a $7.5M business selling foot traffic intelligence
While Google dominates digital location data, SafeGraph quietly built the definitive database for physical world analytics. With 45,918 monthly visitors searching for foot traffic data, they're becoming the invisible infrastructure for retail, real estate, and urban planning.
"SafeGraph isn't selling maps—they're selling the intelligence of where people actually go and why."
The Google Alternative Play
SafeGraph's genius is targeting the 32,090 monthly searches for 'Google Places API' but with a crucial difference: they provide foot traffic data, not just business listings. While Google knows where places are, SafeGraph knows how they're used. Their 48% organic search traffic proves they're winning the SEO war for 'foot traffic data' and related queries.
Capital Efficiency Play
With $61M raised but only $7.5M in revenue, SafeGraph is still in growth mode. But their 66-person team suggests extreme efficiency—roughly $113K revenue per employee. This isn't a burn-heavy AI startup; it's a data business with solid unit economics. The 48% organic traffic means they're not burning cash on paid acquisition.
The company's tech stack reveals their priorities: jQuery, Tailwind CSS, and Bootstrap for the front-end, plus Google Analytics and Hotjar for optimization. They're not chasing cutting-edge frameworks—they're focused on delivering clean data. The absence of a structured data schema in their SEO data suggests they're prioritizing direct sales over programmatic search traffic.
- CEO Jason Richman leads a lean 66-person operation generating $7.5M
- 48% organic traffic proves strong SEO for 'foot traffic data' keywords
- Competing directly with Google's 32K monthly searches for Places API
- Built on practical tech stack, not bleeding-edge frameworks
The Data Infrastructure Play
SafeGraph is betting that physical world intelligence becomes as valuable as digital analytics
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Meta Tags
Places Data Curated for Accurate Geospatial Analytics | SafeGraph
SafeGraph curates the highest quality and most up-to-date Places data to help organizations understand dynamically changing market trends, power informative mapping applications, and analyze consumer behavior.
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About safegraph.com
SafeGraph curates the highest quality and most up-to-date Places data to help organizations understand dynamically changing market trends, power informative mapping applications, and analyze consumer behavior.
Company Overview
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Technology Stack
safegraph.com uses 25 technologies across their website including Vimeo, Google Fonts, Webflow, and more.
Video
Vimeo
Fonts
Google Fonts
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
Marketo
Traffic & Audience
safegraph.com receives approximately 45.9K monthly visitors and ranks #755,170 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:24 on the site.
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