foursquare.com
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Foursquare: The Unseen King of Location Data
How a check-in app evolved into a $155M location intelligence powerhouse
Remember checking in for a free dessert? That was the bait. The real product was building the world's most valuable map of human movement. Foursquare quietly pivoted from a consumer social app to the infrastructure powering Uber, Apple Maps, and 50% of US location-based ads.
"They didn't fail at social—they weaponized it to build a data monopoly that enterprises can't live without."
The Pivot That Actually Worked
While competitors chased check-ins, Foursquare spent $390M in funding to map 105M+ places with surgical precision. Their Places API now serves 25B+ calls monthly, making them the invisible backbone for companies needing to understand physical world context. It's a classic B2B pivot story, but with real revenue traction.
Technical Moat
Their tech stack is built for scale—Vite for performance, GSAP for interactions, and proprietary ML models that process movement patterns. With 45M backlinks and 50% organic traffic, they've built SEO dominance around 'foursquare api' and 'places api' keywords that enterprise buyers search for.
The real genius is in their dual-market strategy. Consumers think they're a discovery app (1.3M monthly visits), while enterprises pay for the data exhaust. This creates a self-funding loop where consumer usage improves enterprise data quality, which funds better consumer features.
- Product-market fit with devs: 900+ monthly searches for 'foursquare business listing' shows enterprise intent
- Trustpilot rating of 2.3/5 reveals consumer brand is a means to an end, not the product
- Top 43K global rank despite minimal consumer marketing spend—enterprise is the real engine
The Real Lesson: Own the Data, Not the User
Foursquare proves that building a data asset beats chasing engagement metrics. Their 2.3-star consumer rating is irrelevant when you're powering 50% of US location-based advertising.
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5 keywordsHow is Foursquare's SEO?
Open Graph Image
https://foursquare.com/wp-content/uploads/sites/2/2022/10/FSQ_Hero3.png
Meta Tags
The Future of Geospatial Technology | Foursquare
Foursquare is the leading location intelligence platform for understanding how people move in real time. Book a free demo to learn how to connect with our data.
The Leading Geographic Information System | Foursquare
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Foursquare
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Reviews (20)
Got a new apartment and engaged Four…
Got a new apartment and engaged Four square+ to do a deep clean and sanitnize my apartment... They did a fantastic job and I will recommend their services to anyone... I was very impressed with their customer service and exceptional delivery....
Great time at Turners
Had a great experience at Turner’s Skate Palace. Nice clean facility. We had a lot of fun.
I recently purchased a LV backpack from…
I recently purchased a LV backpack from Bolsa Boutique. The entire experience was so seamless. I got the opportunity to choose from a huge selection of premium preloved bags and happened upon the perfect match for me. The price was reasonable and the service and setting were so personal. I will most certainly return.
I was in the clinic several times for…
I was in the clinic several times for different treatments,the service are great,the technician are amazing,the owner is very helpful and extremely knowledge,I strongly recommend it,place is very clean!!!
I am just curious why this website is…
I am just curious why this website is still online.. Years ago (maybe 10?) it has been something new for a while. Now, reviews are mostly as old as dinosaurs. It makes me think that nearly no one uses the websitre these days. Maybe I am not 100% correct, but it's a challenge to find a place to have breakfast - reviews are from 2015-2020. Okay, 2021 is also there sometimes. Don't they look for new cafes or restaurants to add? I can't use it because I can't understand it its relevance. Big doubts..
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About foursquare.com
Foursquare is the leading location intelligence platform for understanding how people move in real time. Book a free demo to learn how to connect with our data.
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foursquare.com Social Media
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Technology Stack
foursquare.com uses 25 technologies across their website including Google Fonts, Okta, HSTS, and more.
Fonts
Google Fonts
Authentication
Okta
Security
HSTS
Programming Languages
PHP
CMS
Contentful, WordPress
Privacy & Consent
OneTrust
Traffic & Audience
foursquare.com receives approximately 1.4M monthly visitors and ranks #42,880 globally. The website has a bounce rate of 58% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:01 on the site.
The majority of foursquare.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about foursquare.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit foursquare.com directly at https://foursquare.com.