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SecurePay: The Silent Giant of Australian Payments
A $60M revenue engine that quietly powers Australian commerce
In the noisy world of fintech, SecurePay has done something remarkable: it's grown to $59.8M in revenue while staying almost invisible to the public eye. Now part of the Fat Zebra group, this Australian payment gateway is a textbook example of B2B infrastructure at scale—powering thousands of businesses without ever needing to be a household name.
"SecurePay proves that in B2B infrastructure, being boring is a feature, not a bug."
The Acquisition Story
SecurePay's merger with Fat Zebra wasn't just a rebrand—it was a strategic consolidation in Australia's fragmented payment landscape. With 53,202 monthly visits and 34% direct traffic, SecurePay had already built a loyal merchant base. The acquisition creates a powerhouse combining Fat Zebra's modern tech stack with SecurePay's established market presence. For founders, this signals a maturing market where scale matters more than individual brand recognition.
The Invisible Engine
The traffic data tells an interesting story: 98% of visits come from 'undefined' countries, which likely means Australia's domestic market dominates. With only 15% organic search traffic, SecurePay isn't competing for generic payment gateway keywords. Instead, they're the default choice for existing merchants—people who already know they need SecurePay and type the URL directly. This is infrastructure dominance: when your direct traffic rivals your organic, you've achieved product-market fit.
- Built for scale: 259 employees processing millions in transactions monthly
- Acquisition strategy: Fat Zebra's tech stack + SecurePay's market presence = competitive moat
- Traffic quality: 34% direct traffic indicates strong brand recall in B2B segment
- Niche dominance: Ranking for specific terms like 'Atlassian and SecurePay payment gateway'
What makes SecurePay fascinating is its technical stack: it's a hybrid of modern and legacy systems. They're using jQuery (legacy) alongside Tailwind CSS and Bootstrap (modern), running on AWS CloudFront with Cloudflare protection. This suggests a company in transition—acquiring a stable, revenue-generating business while modernizing infrastructure. For product teams, this is a cautionary tale: technical debt accumulates even in successful companies, and migration is a multi-year journey.
SecurePay is infrastructure, not innovation
And in payments, that's exactly what merchants want: boring, reliable, and deeply integrated into Australian business operations.
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SecurePay | Fat Zebra | Secure Online Payment Gateway
SecurePay has joined the Fat Zebra group, a leading Australian payment provider committed to helping businesses grow through fast, secure, and reliable payment solutions. Whether you’re an existing SecurePay merchant or exploring payment services, we’re here to make the transition smooth and simple.
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About securepay.com.au
SecurePay has joined the Fat Zebra group, a leading Australian payment provider committed to helping businesses grow through fast, secure, and reliable payment solutions. Whether you’re an existing SecurePay merchant or exploring payment services, we’re here to make the transition smooth and simple.
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Technology Stack
securepay.com.au uses 14 technologies across their website including HSTS, Webflow, AWS CloudFront, Cloudflare, and more.
Security
HSTS
CMS
Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Analytics & Marketing
PostHog, Google Analytics
Performance
Lazy Loading
Traffic & Audience
securepay.com.au receives approximately 53.2K monthly visitors and ranks #543,113 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 0:54 on the site.
The majority of securepay.com.au's traffic comes from undefined, undefined, .
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This page provides publicly available information about securepay.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit securepay.com.au directly at https://securepay.com.au.