9:41
securepay.com.au
Screenshot of securepay.com.au
securepay.com.au favicon

securepay.com.au

14 technologies
VerifiedVisit53.2K/mo$60M25914 Tech1 Leads
Deep Dive

SecurePay: The Silent Giant of Australian Payments

A $60M revenue engine that quietly powers Australian commerce

In the noisy world of fintech, SecurePay has done something remarkable: it's grown to $59.8M in revenue while staying almost invisible to the public eye. Now part of the Fat Zebra group, this Australian payment gateway is a textbook example of B2B infrastructure at scale—powering thousands of businesses without ever needing to be a household name.

$59.8M
annual revenue
259
employees
53K
monthly visits
34%
direct traffic

"SecurePay proves that in B2B infrastructure, being boring is a feature, not a bug."

The Acquisition Story

SecurePay's merger with Fat Zebra wasn't just a rebrand—it was a strategic consolidation in Australia's fragmented payment landscape. With 53,202 monthly visits and 34% direct traffic, SecurePay had already built a loyal merchant base. The acquisition creates a powerhouse combining Fat Zebra's modern tech stack with SecurePay's established market presence. For founders, this signals a maturing market where scale matters more than individual brand recognition.

The Invisible Engine

The traffic data tells an interesting story: 98% of visits come from 'undefined' countries, which likely means Australia's domestic market dominates. With only 15% organic search traffic, SecurePay isn't competing for generic payment gateway keywords. Instead, they're the default choice for existing merchants—people who already know they need SecurePay and type the URL directly. This is infrastructure dominance: when your direct traffic rivals your organic, you've achieved product-market fit.

  • Built for scale: 259 employees processing millions in transactions monthly
  • Acquisition strategy: Fat Zebra's tech stack + SecurePay's market presence = competitive moat
  • Traffic quality: 34% direct traffic indicates strong brand recall in B2B segment
  • Niche dominance: Ranking for specific terms like 'Atlassian and SecurePay payment gateway'
No public API documentation
Deep Australian market penetration
Limited international presence
Enterprise-grade security (AWS CloudFront, Cloudflare)
No clear pricing transparency
PostHog analytics for product insights

What makes SecurePay fascinating is its technical stack: it's a hybrid of modern and legacy systems. They're using jQuery (legacy) alongside Tailwind CSS and Bootstrap (modern), running on AWS CloudFront with Cloudflare protection. This suggests a company in transition—acquiring a stable, revenue-generating business while modernizing infrastructure. For product teams, this is a cautionary tale: technical debt accumulates even in successful companies, and migration is a multi-year journey.

SecurePay is infrastructure, not innovation

And in payments, that's exactly what merchants want: boring, reliable, and deeply integrated into Australian business operations.

What tech stack does Securepay use?

23 detected
Security1
Marketing Automation1
Analytics & Marketing2
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics9
G
Google Analytics
P
PostHog
H
HubSpot
G
Google Tag Manager
H
HubSpot
A
Amazon CloudFront
P
PostHog
G
Google Analytics
A
Analytics Service

How much traffic does Securepay get?

Traffic & Engagement

53.2K
Monthly Visits
2.8
Pages/Visit
0:54
Avg. Duration
36%
Bounce Rate
Monthly Traffic Trend-46%
98.5K
Oct 2025
Oct
73.6K
Nov 2025
Nov
53.2K
Dec 2025
Dec

Traffic Sources

Search
15%
Direct
34%
Social
0%
Referrals
50%
Email
0%
Paid
0%

Where is Securepay's audience located?

🌍98.0%
🌍1.3%
🌍0.4%
🌍0.4%

What keywords does Securepay rank for?

5 keywords
1secure pay470 vol$11.52
2securepay900 vol$3.75
3atlassian and secure pay payment gateway80 vol
4securepay 3ds80 vol
5fat zebra customer support80 vol

How is Securepay's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/682ad44bb9e40105b85f279d/6850eac5331bc2df69230624_SP%20Opengraph.png

Meta Tags

title53 chars

SecurePay | Fat Zebra | Secure Online Payment Gateway

description300 chars

SecurePay has joined the Fat Zebra group, a leading Australian payment provider committed to helping businesses grow through fast, secure, and reliable payment solutions. Whether you’re an existing SecurePay merchant or exploring payment services, we’re here to make the transition smooth and simple.

languageEN

H1 Tags

h1SecurePay is now part of Fat Zebra

Who works at Securepay?

Loading leads...

What do customers think of Securepay?

SecurePay Network

SecurePay Network

0.0
0 reviews

Categories

Alternative Financial Service#undefinedFinancial Consultant#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Securepay

What is Securepay's Revenue?
Securepay generates approximately $60M in annual revenue. With 259 employees, that's $231,000 per employee.
What does Securepay do?
SecurePay has joined the Fat Zebra group, a leading Australian payment provider committed to helping businesses grow through fast, secure, and reliable payment solutions. Whether you’re an existing SecurePay merchant or exploring payment services, we’re here to make the transition smooth and simple.
What technologies does Securepay use?
Securepay uses 14 technologies across their website including Security, CMS, Cloud & Hosting. Key technologies include HSTS, Webflow, AWS CloudFront, Cloudflare.
Who are Securepay's competitors?
Securepay's main competitors include Stripe, PayPal, eWAY, Pin Payments, North American Bancard. These companies operate in similar markets and compete for the same customer base.
What do customers think of Securepay?
Securepay has a Trustpilot score of 0.0 out of 5 (0 stars).

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

How to contact Securepay?

What are Securepay's key pages?

Export securepay.com.au Data

Download the complete tech stack, analytics, leads, and company data for securepay.com.au in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About securepay.com.au

SecurePay has joined the Fat Zebra group, a leading Australian payment provider committed to helping businesses grow through fast, secure, and reliable payment solutions. Whether you’re an existing SecurePay merchant or exploring payment services, we’re here to make the transition smooth and simple.

Company Overview

securepay.com.au
Website
finance
Industry
#543,113
Global Rank
53.2K
Monthly Visitors
14
Technologies
1+
Employees

securepay.com.au Key Pages

Contact securepay.com.au

Technology Stack

securepay.com.au uses 14 technologies across their website including HSTS, Webflow, AWS CloudFront, Cloudflare, and more.

Security

HSTS

CMS

Webflow

Cloud & Hosting

AWS CloudFront, Cloudflare

Marketing Automation

HubSpot

Analytics & Marketing

PostHog, Google Analytics

Performance

Lazy Loading

Traffic & Audience

53.2K
Monthly Visits
36%
Bounce Rate
2.8
Pages/Visit
0:54
Avg. Duration

securepay.com.au receives approximately 53.2K monthly visitors and ranks #543,113 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 0:54 on the site.

The majority of securepay.com.au's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is securepay.com.au?
SecurePay has joined the Fat Zebra group, a leading Australian payment provider committed to helping businesses grow through fast, secure, and reliable payment solutions. Whether you’re an existing SecurePay merchant or exploring payment services, we’re here to make the transition smooth and simple.
What technologies does securepay.com.au use?
securepay.com.au uses 14 technologies including HSTS, Webflow, and 8 more. View the full tech stack analysis above.
How do I contact securepay.com.au?
You can contact securepay.com.au through their contact page.
How popular is securepay.com.au?
securepay.com.au receives approximately 53.2K monthly visitors and ranks #543,113 globally. Traffic is declining by 27.8% month-over-month.

Related Searches

securepay.com.au pricingsecurepay.com.au reviewssecurepay.com.au alternativessecurepay.com.au loginsecurepay.com.au careerswhat is securepay.com.ausecurepay.com.au tech stacksecurepay.com.au contactsecurepay.com.au vs competitorssecurepay.com.au featureshow to use securepay.com.ausecurepay.com.au integrations

This page provides publicly available information about securepay.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit securepay.com.au directly at https://securepay.com.au.