eway.com.au
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Eway: Australia's Unsexy Payment Powerhouse
Why 97,000 businesses bet on this $26M revenue engine over flashy fintechs
While Silicon Valley chases crypto and AI hype, an Australian payment gateway quietly processes billions with 97,000 businesses. Eway isn't trying to be a unicorn—it's building a cash-generating machine that dominates local infrastructure.
"Eway proves you don't need venture capital to build a fintech empire—just relentless focus on Australian businesses that need reliable payments more than flashy features."
The 97,000 Strong Army
Eway's customer base isn't just a number—it's a fortress. With 97,000 Australian businesses locked in, they've achieved what many fintechs dream of: deep penetration in a market where trust is currency. The 191 Trustpilot reviews (4/5 stars) reveal a different story than your typical VC-backed startup. These aren't early adopters chasing features; they're merchants who need payments to work, period.
The Organic Growth Engine
Here's the telling stat: 56% of their 67,702 monthly visits come from organic search. That's not paid ads buying customers—that's brand recognition and SEO dominance. When people search 'eway' (49,810 monthly searches) or 'eway login' (19,640), they're not discovering a new product. They're accessing a tool they already use. This is the moat: transactional intent that competitors can't easily steal.
The tech stack reveals a pragmatic philosophy. jQuery, Bootstrap, Tailwind CSS—these aren't the bleeding-edge frameworks of a Series B startup. They're battle-tested tools that prioritize reliability over innovation. When you're processing payments, uptime is more important than using the latest JavaScript framework. Eway's stack says: 'We're here to work, not to impress tech bloggers.'
- Zero setup fees vs. Stripe's complex pricing: Eway removes friction at entry
- 1-3 day settlements: Cash flow matters more than features for SMBs
- 24/7 support: Australian businesses get local help, not chatbots
- Xero integration: Deep partnership with Australia's dominant accounting platform
The Unsexy Fintech Winner
While competitors chase scale, Eway owns the Australian middle market. That's a $26M revenue machine with 127 employees that doesn't need to pivot to survive.
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5 keywordsHow is Eway's SEO?
Open Graph Image
https://www.eway.com.au/wp-content/uploads/sites/12/2021/05/Home-Header.jpg
Meta Tags
Effortless Online Payments with Eway Australia
Join 97,000+ Australian businesses using Eway's payment gateway. No set-up fees, 1-3 day settlements and 24/7 support. Sign up now!
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Eway
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Reviews (20)
Great Customer Service
Abby was amazing to work with. Very prompt, polite and professional. Great customer service and great product.
Hi Nitin, Thank you so much for taking the time to review Eway and the service provided by Abby. This is fantastic to her and I will be sure to pass your feedback on. Tanya Eway Team
Eway assistance
We had to change over our Eway account and Abby McGregor was my contact. From the start she was so helpful and understood what we were trying to achieve. She provided us with all the information we needed, always replied to my questions within a short timeframe and made the whole process easy. It was so nice being able to speak to the same person during our change over, and someone who had a great knowledge and understanding of it all.
Hi Leanne, Thank you for taking the time to leave your review for Eway and the amazing customer service Abby provided! This level of service and knowledge is what our team strives to deliver to each and every customer. I will be sure to pass your feedback on to Abby. Tanya Eway Team
Keem was professional
Keem was professional, helpful , understanding and courteous. True asset to eway tech support.
Thank you so much for this feedback in regards to the service provided by Keem! We greatly appreciate you taking the time to leave this review. Tanya Eway Team
Helpful and easy.
Graeme and Venkat at Eway made the whole onboarding process professional, seamless and easy. Thanks!
Hi Wayne, Thank you so much for taking the time to leave your feedback for Eway and the professional service provided by Graeme and Venkat! This is fantastic to hear and we welcome you as an Eway client. Tanya Eway Team
EWay gets a thumbs up from me
I found the onboarding with EWay pretty seamless. There were a few hurdles to cross understandably, but support was timely and effective. I particularly appreciated having a one on one connection to assist with things. Venkat was helpful and responsive. Once connected the interface is very user friendly. I look forward to a mutually beneficial business relationship with EWay.
Hi Kenneth, Thank you so much for taking the time to leave your review of Eway and the service provided by Venkat. We are excited to have you on board! Tanya Eway Team
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About eway.com.au
Join 97,000+ Australian businesses using Eway's payment gateway. No set-up fees, 1-3 day settlements and 24/7 support. Sign up now!
Company Overview
eway.com.au Social Media
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Technology Stack
eway.com.au uses 34 technologies across their website including Font Awesome, HSTS, Laravel, and more.
Fonts
Font Awesome
Security
HSTS
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Squarespace, Webflow, WordPress
CDN
cdnjs
Traffic & Audience
eway.com.au receives approximately 67.7K monthly visitors and ranks #598,655 globally. The website has a bounce rate of 62% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:18 on the site.
The majority of eway.com.au's traffic comes from undefined, undefined, .
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This page provides publicly available information about eway.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit eway.com.au directly at https://eway.com.au.