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StarHub: The 1.2-Star Telco's 2.3M Visit Paradox
A deep dive into how Singapore's incumbent telco wins traffic but loses customers
StarHub commands 2.3 million monthly visits and $1.4B in revenue, yet hemorrhages trust with a catastrophic 1.2/5 Trustpilot rating. This is the story of a legacy telco battling digital irrelevance while throwing cash at iPhone discounts to mask a broken customer experience.
"StarHub doesn't have a traffic problem—it has a trust crisis. When your rating is lower than most spam sites, 2.3M visits just means 2.3M people seeing how bad you are."
The Traffic Trap
StarHub's 53% direct traffic suggests strong brand recall in Singapore, but the 37% organic search reveals a dependency on paid acquisition. They're buying their way into conversations they can't retain customers through. The 'speed test' keyword (24M monthly searches) ranks higher than their own brand, indicating they're losing the SEO war to utility tools.
The Loyalty Mirage
With 3,089 employees and $1.4B revenue, StarHub generates ~$454K per employee—healthy on paper. But that 1.2/5 rating from 360 reviews tells a brutal truth: they're extracting value while destroying goodwill. The 77.9% 'undefined' traffic share suggests they can't even properly attribute their own audience, a red flag for any digital-first strategy.
The tech stack reads like a 2015 startup fever dream: jQuery, Lodash, Moment.js, Bootstrap. For a telco claiming 'superfast 5G coverage,' their frontend feels like it's running on 3G. Ant Design and DaisyUI suggest they're trying to modernize, but the foundation is rotting. They're layering new paint on a crumbling structure.
- Top keyword 'starhub' only drives 28K searches—barely 1% of total traffic, exposing weak brand pull
- StarHub+ at 3.9K searches trails 'starhub broadband' (3.1K), showing their flagship product struggles for mindshare
- Over-reliance on device subsidies (iPhone Air, Galaxy S25) suggests they can't compete on network quality alone
StarHub is a zombie brand with a pulse
They have the traffic and revenue of a winner but the customer satisfaction of a bankrupt carrier. Until they fix the trust gap, every iPhone subsidy is just a band-aid on a hemorrhaging reputation.
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StarHub: Best Mobile, Fibre Broadband & TV Plans
Looking for the best telco in Singapore? Experience superfast 5G coverage and seamless digital connection with our mobile, broadband and entertainment plans.
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Reviews (20)
Changed to 5G plan with free caller ID…
Changed to 5G plan with free caller ID and scamsafe download. But I was being charged extra for the caller ID and the scamsafe was unable to download. Wrote and call to the Starhub support and they said they will rectify the problems for me. They apologised that it’s their fault. It’s have been more than a week and they still have not solved the issues. Every two days they called me to tell me that the case have been looked into and are still pending. Starhub services have been very bad recently. Thinking of porting to other telcos if the bad service still exists
Starhub-king of Incompetency
We had a sme account with them and due to repeated poor service and over-charging, we didnt renew the contract when it completed. Immediately our portal access was shut and we couldnt even download the last invoice. They keep sending us recovery letters even though we have emailed them several times on all possible email addresses asking for the invoice copy. How could we make payment without any invoice whatsoever? We even shared the screenshot of the portal that we are no longer able to access. If ever there was a competition for incompetency in Singapore, I think Star hub will win it without any difficulty.
zero stars
They moved my existing Starhub prepaid mobile sim to their new 5G service. Nothing worked except billing. They could take my money fine but I couldn’t make calls or use data. After two weeks of talking to their completely useless customer support and going into a store I eventually gave up and found a new provider. Just shockingly bad
Worst Telco Company! If you consider switching, think deeply!
I was honestly shocked to see how many negative reviews StarHub has — and now I truly regret signing a 2-year contract with them. This has been one of the worst telco experiences I’ve had. StarHub shows little regard for customer experience, and their system support is weak and unreliable. Their Pay-As-You-Roam service is something I would strongly advise against activating. Although it is marketed as providing 1GB of free international roaming data, it almost guarantees surprise charges once exceeded. I experienced this during my trip to Switzerland, and again recently during my trip to Malaysia. The most frustrating part is that I barely used my phone during these trips, yet still ended up with unexpectedly high roaming charges. This “free” service feels more like a trap designed to catch customers off guard. I have since permanently disabled it to avoid further surprise billing. Without any hesitation, I will be switching to another telco the moment my contract ends
StarHub - a very frustrating experience…
I had a very frustrating experience with StarHub and deeply regret recontracting. Ever since StarHub “upgraded” our router and fiber connection, we have been experiencing frequent internet interruptions. This issue only started after the upgrade, which makes the situation even more disappointing. Our household consists of only three adults, with no children, and our internet usage is very moderate. There is absolutely no reason for such constant connection disruptions. It is unreasonable to suggest that this could be caused by user activity when nothing out of the ordinary is being done. An upgrade is supposed to improve service quality, not make it worse. Instead, we are now dealing with unstable connectivity that affects our daily work and personal use. I expect StarHub to take this issue seriously and provide a proper solution—whether that means fixing the line, replacing the router, or correcting any configuration issues. Stability should be a basic standard, especially after recontracting. Very disappointed with this experience.
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About starhub.com
Looking for the best telco in Singapore? Experience superfast 5G coverage and seamless digital connection with our mobile, broadband and entertainment plans.
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Technology Stack
starhub.com uses 21 technologies across their website including Vimeo, YouTube Embed, HSTS, DoubleClick Floodlight, Microsoft Ads, and more.
Video
Vimeo, YouTube Embed
Security
HSTS
Advertising
DoubleClick Floodlight, Microsoft Ads, TikTok Pixel, Google Ads +1 more
Customer Support
Zendesk
Analytics & Marketing
Dynatrace, Hotjar, Google Tag Manager, Google Analytics
Tag Managers
Adobe Launch
Traffic & Audience
starhub.com receives approximately 2.3M monthly visitors and ranks #28,000 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 2:25 on the site.
The majority of starhub.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about starhub.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit starhub.com directly at https://starhub.com.