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StarNow: The Casting Platform with a Dirty SEO Problem
A deep dive into the $83M revenue giant struggling with brand safety
StarNow commands a $83M revenue stream and 1.2M monthly visits as the casting platform for actors and models. But beneath the surface of its 10,000+ casting calls lies a concerning SEO reality: its top organic keywords aren't about acting at all.
"StarNow's SEO success is built on keywords like 'xvideo' and 'xnxx'—a brand safety crisis disguised as organic traffic."
The Traffic Paradox
With 52% organic search and 42% direct traffic, StarNow appears healthy. Yet its top 5 keywords reveal a disturbing pattern: three of them ('xvideo,' 'porno,' 'xnxx') are adult terms with millions of monthly searches. This suggests either aggressive SEO tactics gone wrong or a platform vulnerable to search engine manipulation. For a casting platform, this isn't just noise—it's brand contamination.
The Trust Deficit
A 1.2/5 Trustpilot rating from 452 reviews is catastrophic for a platform that trades on trust. Actors and models rely on StarNow for career opportunities, yet the community sentiment screams dissatisfaction. This rating suggests systemic issues—likely in pricing, customer service, or listing quality—that far outweigh the platform's casting call volume.
StarNow's tech stack reveals a modern, scalable foundation: Tailwind CSS, Vite, and Google Analytics. They're not a legacy platform. But their social presence—TikTok, Twitter, YouTube, Facebook, Instagram—feels under-leveraged for a company of their size. The content strategy appears reactive rather than building a cohesive brand narrative.
- Top 5 organic keywords are 60% adult content (3/5 terms)
- 1.2M monthly visits with 52% from organic search
- 1.19M backlinks suggest strong domain authority
- Trustpilot rating of 1.2/5 indicates severe user dissatisfaction
StarNow is a revenue machine with a reputation crisis
For investors: The platform has scale but needs immediate brand safety intervention. For founders: This is a case study in how SEO success can mask fundamental trust issues.
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5 keywordsHow is Starnow's SEO?
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StarNow
Find and apply to over 10,000+ casting calls, auditions and roles on StarNow, the most trusted platform for actors and models. Start and get cast today!
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Reviews (20)
I love starnow so much
I love starnow so much. I have been with them for like 15 years. And through star I've travelled to Argentina and Spain and modelled for the biggest UK brands. As more people have joined, I can see that I'm not getting as much work. But not to worry im very consistent and applying daily is the key and I normally get one job a week which to me is fantastic last week I had 3 Jon's from star now in a row. I love star now so much I'm with an agency and they get me 3 jobs a year if that. The key to anything in life is never give up find your neeich and just perfect your skills. I'm very grateful to star now as without starnow I know for a fact I wouldn't get much modelling or acting work. Here are some of the brands I've worked for. Honda just eat. Gatwick. E45 Sainsbury Starbucks barlacys bank and much more. If you believe in your self any thing is achievable. Thank you Starnow
Less UK casting calls in the UK as I have expected
I only give 2stars .This because many auditions are held in Australia and less casting calls nationwide in the UK so my experience. I have been a paying member I think about 5 years ago and I was successfull with my applications at that time. Now newly paid member again I can't see many castings call for the UK based actors/extras. Also there are not any I have seen from Europe nor USA. Australia and NZ for me is too far .
Avoid
I logged into starnow for the first time in years to get in touch with someone whose details I had lost. On trying to send the message, a pop up occurred saying I had to pay £3 to verify the account, after which I would regain back full access. I paid the £3, but then was still blocked from sending the message as starnow then asked for further information that was not initially stated. I feel scammed out of the payment as starnow were not upfront nor honest about the full process before taking the money. If you're returning to starnow after a long period without using the site, I suggest not to bother until they are completely upfront about the new process that involves making payments before having full access.
SCAM SITE!
SCAM SITE!! Beware!!! Very very dodgy people offering you jobs in Dubai the next day if you hurry and send them your passport details. The real agents contact you, book you for jobs, you pay travel and hotel and they cancel last minute saying ‘the job fell through’ - There’s no representation from Starnow for your safety!! BEWARE AND DONT GET SCAMMED DONT PAY A PENNY AND BE VERY CAREFUL ON THIS SITE, THE REVIEWS SPEAK FOR THEMSELVES!!!
I was a bona fide casting agent on this…
I was a bona fide casting agent on this platform. I was supplying paid work to ITV, BBC and lots of independent production companies for 24 years! They blocked my account because I was casting. for people for paid work in the north? This is a scam - they are based in New Zealand??? how do they know anything about UK TV requirements? very bad - don't join!
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About starnow.com
Find and apply to over 10,000+ casting calls, auditions and roles on StarNow, the most trusted platform for actors and models. Start and get cast today!
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starnow.com uses 24 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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Sentry
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Ghost
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jsDelivr
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AWS CloudFront, Cloudflare
Traffic & Audience
starnow.com receives approximately 1.2M monthly visitors and ranks #39,558 globally. The website has a bounce rate of 49% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 1:56 on the site.
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