In a former NDSM shipyard warehouse in Amsterdam, STRAAT Museum is turning physical street art into digital gold. They aren't just preserving graffiti; they are scaling a global culture through a tech-forward platform that defies traditional museum economics.

"STRAAT isn't just displaying art; they are building a scalable digital infrastructure around a physical experience."

The museum operates at the intersection of heritage and hype. While the revenue ($14.3M) is substantial for a niche arts institution, the employee count (102) suggests a lean operation relative to the square footage. This efficiency likely comes from maximizing high-margin activities—ticket sales and merchandise—while keeping overhead tight.

• Tech Stack Agility: Using modern frameworks like Nuxt.js and Tailwind CSS ensures fast load times, critical for image-heavy art sites.
• Niche Keyword Dominance: They rank for specific artist names, capturing traffic from global art collectors, not just local tourists.
• Partnership Focus: The presence of a 'Projectmanager Partnerships' (Jamie Trenité) highlights a B2B revenue stream (corporate events, sponsorships).