tettra.co
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Tettra: The AI Knowledge Base That Scales with Teams
How a lean 8-person team built a $600k ARR knowledge management tool for modern teams
In a world drowning in Slack messages and duplicate questions, Tettra is building the AI-powered knowledge base that actually gets used. With just 8 employees and $600k in revenue, they're proving that focused execution beats feature bloat.
"Tettra isn't trying to be another Notion or Confluence—they're laser-focused on one problem: stopping the 'where do I find...' questions that kill productivity."
The Silent Power of Direct Traffic
Here's what's telling: 63% of Tettra's traffic is direct. That's not SEO magic or viral growth—it's a sign of a sticky product. Teams aren't discovering Tettra through ads; they're bookmarking it, returning to it, and making it part of their daily workflow. The 19% organic search traffic suggests they're still early in capturing the broader knowledge management market, but that direct traffic number is a strong signal of product-market fit.
The Keyword Paradox
The top keywords reveal an interesting story. 'Tettra' itself gets 1,480 monthly searches—solid brand recognition for a company this size. But then you see 'arousr' (1,020), 'vusd service ticket' (660), and 'lightspeed classroom' (630). This suggests Tettra is either capturing unexpected verticals or their content strategy is casting a wider net than their core product. The education sector appears to be a strong use case, which makes sense—schools need quick access to procedures and answers.
What's particularly interesting is Tettra's tech stack. They're using a mix of modern frontend tools (Tailwind CSS, DaisyUI) alongside heavier frameworks (Ant Design, Bootstrap). This isn't a startup obsessed with bleeding-edge tech—they're pragmatic builders using what works. The presence of OpenCart and Zendesk suggests they've integrated with existing enterprise ecosystems rather than building everything from scratch. This is a team that knows their limits and focuses on the core AI knowledge base experience.
- 8-person team operating at $75k revenue per employee—efficient but not venture-scale efficient
- Strong direct traffic (63%) indicates product stickiness over marketing dependency
- Education sector appears to be a key vertical based on keyword data
- Pragmatic tech stack prioritizes integration over reinvention
The Anti-Unicorn Playbook
Tettra proves that sustainable SaaS businesses don't need 100+ employees or massive funding rounds—they need a clear problem, focused execution, and a product that teams genuinely need.
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Tettra | AI Internal Knowledge Base & Knowledge Management
Tettra is an AI-powered knowledge base and knowledge management software. Curate company information and get instant answers to your team's repetitive questions.
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About tettra.co
Tettra is an AI-powered knowledge base and knowledge management software. Curate company information and get instant answers to your team's repetitive questions.
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Technology Stack
tettra.co uses 17 technologies across their website including Wistia, Font Awesome, Sentry, and more.
Video
Wistia
Fonts
Font Awesome
Error Tracking
Sentry
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PHP
CMS
WordPress
Customer Support
Zendesk, Intercom
Traffic & Audience
tettra.co receives approximately 17.2K monthly visitors and ranks #1,078,797 globally. The website has a bounce rate of 37% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 2:50 on the site.
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