9:41
trip.com
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trip.com

6 technologies
VerifiedGrowingVisit139.4M/mo$20.3B8616 Tech
Deep Dive

Trip.com: The Travel Tech Giant You Don't Know

How 861 employees built a $20B revenue beast in global travel

In a world dominated by Booking.com and Expedia, Trip.com quietly commands 139 million monthly visits from 200+ countries. This isn't just another travel aggregator—it's a $20 billion revenue machine built on Chinese engineering and global ambition.

$20.3B
Annual Revenue
139M
Monthly Visits
861
Employees
40M
Backlinks

"Trip.com proves you don't need 10,000 employees to dominate global travel—you need 861 elite engineers and a relentless focus on the Asian market."

The Traffic Paradox

With 51% direct traffic, Trip.com isn't just discovered—it's sought out. Users aren't browsing; they're returning. This is the hallmark of a sticky platform, not a commodity aggregator. The 35% organic search traffic suggests they're winning on brand terms like 'trip' (557K monthly searches) and localized variants in Korean, Japanese, and Russian.

The Employee-to-Revenue Engine

At $23.6M revenue per employee, Trip.com operates with ruthless efficiency. Compare that to legacy players who need 5x the headcount for similar scale. This isn't a travel company—it's a software company that happens to sell hotel rooms and flights. Their tech stack (Tailwind, Ant Design, PWA) reveals a mobile-first, performance-obsessed culture.

The real story is in their leadership team. With regional airline directors spanning Latin America, Hong Kong, and Europe, Trip.com isn't just aggregating inventory—they're building relationships. This hybrid model (tech platform + airline partnerships) creates a moat that pure aggregators can't cross.

  • 1.2M hotels across 200 countries—scale that rivals Booking.com
  • 30M real guest reviews (not scraped data) builds trust
  • 24/7 customer service in multiple languages—operational excellence
  • Top 300 global rank with just 861 employees—extreme leverage
No public funding rounds (bootstrapped or private)
Quietly dominates Asian travel markets
No founder worship or Silicon Valley pedigree
Uses data-driven partnerships over acquisitions
No flashy PR campaigns in Western media
Builds for global scale from day one

The Unseen Giant

Trip.com is what happens when you combine Chinese operational discipline with global travel ambition. The question isn't whether they'll challenge Western incumbents—it's whether those incumbents even see them coming.

What tech stack does Trip use?

8 detected
Analytics & Marketing1
Performance1
Web Standards1
UI Libraries1
Tracking & Analytics2
G
Google Analytics
G
Google Tag Manager

How much traffic does Trip get?

Traffic & Engagement

147.6M
Monthly Visits
+3.2%
3.0
Pages/Visit
9:13
Avg. Duration
66%
Bounce Rate
Monthly Traffic Trend+32%
111.9M
Oct 2025
Oct
143.1M
Nov 2025
Nov
147.6M
Dec 2025
Dec

Rankings

#235
Global Rank
#54
South Korea Rank
Airlines
Category

Backlinks & Authority

40.0M
Backlinks
45.4K
Ref. Domains
88
Authority Score
Low
Penalty Risk
Backlinks Trend+4%
38.5M
Jul 2025
Jul
36.9M
Aug 2025
Aug
37.0M
Sep 2025
Sep
37.5M
Oct 2025
Oct
38.2M
Nov 2025
Nov
40.0M
Dec 2025
Dec

Search Traffic

Organic
31.5M
Paid
3.4M

Top Organic Keywords

#1호텔
3,350,000 vol30.2%
#1트립 닷컴
135,000 vol7.5%
#11jav
673,000 vol1.2%
#1trip
18,100 vol1.0%

Where is Trip's audience located?

🇰🇷South Korea11.1%
🇬🇧United Kingdom7.7%
🇭🇰Hong Kong7.6%
🇯🇵Japan7.4%
🇮🇩Indonesia6.7%

Device Distribution

Desktop29.7%
Mobile70.3%

What keywords does Trip rank for?

5 keywords
1trip557.3K vol$1.16
2트립닷컴164.5K vol
3trip.com127.9K vol
4трип ком16.0K vol$1.12
5トリップドットコム17.1K vol

How is Trip's SEO?

Meta Tags

title47 chars

Trip.com - Cheap Flights, Hotels, Train Tickets

description168 chars

Choose from over 1.2 million hotels in more than 200 countries, 30 million real guest reviews. Book flights to over 5,000 destinations worldwide. 24/7 Customer Service.

languageEN-GB

Schema Types

Unknown

Who works at Trip?

Loading leads...

What do customers think of Trip?

Trip.com

Trip.com

4.4
166,603 reviews
✓ Claimed

Categories

Travel Aggregator#1Tour Agency#2Flights Search Site#2Hotel#1Airline Ticket Agency#1Travel Agency#2

Activity & Engagement

Reply Rate
99.2634873872215%
Avg. Reply Time
0.0 days
Claimed Date
11/16/2017

Contact Information

Address:
SG

Reviews (20)

Filter by rating:
Leanne
1/21/2026
🇵🇭 Philippines2 reviewsBasicLinkVerified
Experience date: 1/21/2026
Trip.com is highly recommended

It's good easy to use and have some discounts

Company Response1/21/2026

Hi Leanne, Thank you for your positive feedback. We greatly appreciate your kind words and are delighted to hear that you are pleased with our service. At Trip.com, our primary goal is to ensure an outstanding customer service experience, and your feedback is highly valuable to us. We are excited about the opportunity to continue delivering excellent service to you in the future. Best regards, Evelyn Trip.com

Chonnipa Satitchokteerakul
1/21/2026
🇯🇵 Japan1 reviewsBasicLinkVerified
Experience date: 1/21/2026
About trip.com

Excellent customer service from Trip.com. Lauren Liu was very helpful, professional, and patient throughout the entire compensation process. Clear communication and fast follow-up. Truly appreciate the support. Highly recommended.

Company Response1/21/2026

Hi Chonnipa Satitchokteerakul, We appreciate your kind words and are thrilled to hear that you are satisfied with our service. At Trip.com, we are committed to delivering the best possible customer service experience, and your feedback is truly invaluable to us. We are excited about the opportunity to continue providing you with excellent service in the future. Thank you for choosing us. Best regards, Emilia Trip.com

MOHAMMED YASIN MOHAMMED YUSUF
1/21/2026
🇦🇪 United Arab Emirates1 reviewsBusinessGeneratedLinkVerified
Experience date: 1/20/2026
Very seamless experience and excellent…

Very seamless experience and excellent pricing compare to others players

Company Response1/21/2026

Hi MOHAMMED YASIN MOHAMMED YUSUF, We appreciate your generous review. Our team is committed to ensuring exceptional customer experiences daily. Your feedback serves as a source of motivation for us to maintain our best practices and make necessary improvements where needed. We eagerly await the opportunity to serve you on your next trip and sincerely thank you for choosing us. Wishing you a wonderful day ahead. Best regards, Victoria Trip.com

Joel Rubis
1/21/2026
🇵🇭 Philippines1 reviewsBusinessGeneratedLinkVerified
Experience date: 1/12/2026
Awesome booking trip very easy and very…

Awesome booking trip very easy and very convenience. Easy to book and you will receive notice for a very cheap price if you will click for lowest fare. 5 star to me . Thanks trip. Com

Company Response1/21/2026

Hi Joel Rubis, Thank you very much for your kind review. We are delighted to learn that you had a seamless booking experience. Your satisfaction motivates us to keep improving our services. Your continued support means a lot to us, and we can't wait to serve you on your future journeys with us. Thank you once again for choosing us. Best regards, Avery Trip.com

RIZAL
1/21/2026
🇸🇰 Sk1 reviewsBusinessGeneratedLinkVerified
Experience date: 1/21/2026
Gooooddd👍👍👍👍

Gooooddd👍👍👍👍

Company Response1/21/2026

Hi RIZAL, Thank you for leaving us this kind review. Please note that we are striving every day to provide the best customer experience to our customers. Your feedback motivates us to continue our best practices and improve what we need to improve. We look forward to our next trip with you. Thank you for choosing us. Have a lovely day. Best regards, Kaitlyn Trip.com

Frequently Asked Questions about Trip

What is Trip's Revenue?
Trip generates approximately $20.3B in annual revenue. With 861 employees, that's $23,588,850 per employee.
What does Trip do?
Choose from over 1.2 million hotels in more than 200 countries, 30 million real guest reviews. Book flights to over 5,000 destinations worldwide. 24/7 Customer Service.
How fast is Trip growing?
Trip has grown by 3.2% in the last 6 months according to traffic data. employee count has changed by 5% year over year.
How do people interact with Trip?
When visiting Trip, visitors view an average of 3.0 pages per visit, and spend around 9:13 on the site, and the bounce rate is 66.0%.
How do people find Trip?
112.8M people (76%) visit Trip directly. 31.5M (21%) find them through organic search. 3.4M (2%) come through paid advertising.
Who uses Trip?
Trip's top market is South Korea with 16.3M visitors (11.1%). United Kingdom is 2nd with 11.4M (7.7%). Hong Kong is 3rd with 11.2M (7.6%).
What technologies does Trip use?
Trip uses 6 technologies across their website including Analytics & Marketing, Performance, Web Standards. Key technologies include Google Tag Manager, Priority Hints, PWA.
Who are Trip's competitors?
Trip's main competitors include Expedia, TripAdvisor, Kiwi.com, Hotels.com, Skyscanner. These companies operate in similar markets and compete for the same customer base.
What do customers think of Trip?
Trip has a Trustpilot score of 4.4 out of 5 (4 stars) based on 166,603 customer reviews.

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How to contact Trip?

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About trip.com

Choose from over 1.2 million hotels in more than 200 countries, 30 million real guest reviews. Book flights to over 5,000 destinations worldwide. 24/7 Customer Service.

Company Overview

trip.com
Website
travel_and_tourism
Industry
#300
Global Rank
139.4M
Monthly Visitors
6
Technologies

Contact trip.com

Technology Stack

trip.com uses 6 technologies across their website including Google Tag Manager, Priority Hints, PWA, and more.

Analytics & Marketing

Google Tag Manager

Performance

Priority Hints

Web Standards

PWA

UI Libraries

Ant Design

CSS Frameworks

Bootstrap, Tailwind CSS

Traffic & Audience

139.4M
Monthly Visits
54%
Bounce Rate
3.2
Pages/Visit
3:14
Avg. Duration

trip.com receives approximately 139.4M monthly visitors and ranks #300 globally. The website has a bounce rate of 54% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 3:14 on the site.

The majority of trip.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is trip.com?
Choose from over 1.2 million hotels in more than 200 countries, 30 million real guest reviews. Book flights to over 5,000 destinations worldwide. 24/7 Customer Service.
What technologies does trip.com use?
trip.com uses 6 technologies including Google Tag Manager, Priority Hints. View the full tech stack analysis above.
How popular is trip.com?
trip.com receives approximately 139.4M monthly visitors and ranks #300 globally. Traffic is growing by 8.4% month-over-month.

Related Searches

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This page provides publicly available information about trip.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit trip.com directly at https://trip.com.