vazata.com
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VAZATA: The Data Center Underdog
A $700k revenue, 9-person team operating a national data center network.
In a world dominated by hyperscalers like AWS and Azure, VAZATA operates with a radically different playbook: a lean, 9-person team managing a national footprint of secure data centers. This isn't a story of explosive VC funding; it's a case study in operational efficiency and the high-stakes economics of managed colocation.
"VAZATA proves that in the data center industry, massive infrastructure doesn't require a massive headcount—just massive operational discipline."
The Infrastructure Paradox
VAZATA manages multiple data centers, including a massive 418,000 sqft facility in Manassas, yet sustains operations with just 9 employees. This implies an extreme reliance on automation and managed services rather than in-house staffing. While competitors scale headcount with square footage, VAZATA scales through remote management and strategic partnerships, keeping overhead low while maintaining 'secure, stable, and scalable' infrastructure.
The SEO Anomaly
Their organic traffic strategy is bizarrely specific. Top keywords include 'what happens in a world without cyber security' (210 volume) and 'new datacenter manassas 418000 sqft' (170 volume). This suggests a content strategy that targets hyper-niche, long-tail queries rather than broad industry terms. It’s a defensible moat—low volume but high intent—but leaves massive gaps in brand visibility.
The leadership structure is flat and founder-led. Lance Black serves as both CEO and Founder, providing clear vision and decision-making speed. Julie Middleton (CFO) and Carol Cobble (Implementation Manager) handle the financial and operational rigor required to run physical infrastructure with a skeleton crew. This lean hierarchy is a competitive advantage in a slow-moving industry.
- Niche Keyword Dominance: Ranks for specific facility names rather than generic 'colocation' terms.
- Extreme Operational Efficiency: $77k revenue per employee suggests highly automated or outsourced operations.
- Founder-Led Vision: Dual CEO/Founder role ensures consistent strategic direction.
- Geographic Focus: Traffic is 100% undefined (likely US-centric), aligning with their national data center footprint.
The Silent Giant Strategy
VAZATA isn't playing the growth-at-all-costs game. They're building a sustainable, profitable niche in the data center market by focusing on operational excellence over marketing blitzkrieg.
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Home - VAZATA
VAZATA is a national data center and managed colocation provider operating multiple data centers, providing secure, stable, and scalable solutions.
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About vazata.com
VAZATA is a national data center and managed colocation provider operating multiple data centers, providing secure, stable, and scalable solutions.
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vazata.com uses 17 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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vazata.com receives approximately 1.4K monthly visitors and ranks #9,819,614 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:39 on the site.
The majority of vazata.com's traffic comes from .
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