yeschef.me
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YesChef: The Netflix of Cooking
How 18 people built a $1.8M culinary empire with celebrity chefs
YesChef isn't just another cooking app—it's a culinary masterclass platform that turned celebrity chefs into teachers and monthly subscriptions into a thriving business. With Jamie Oliver and Nancy Silverton on their roster, they're selling more than recipes; they're selling stories.
"YesChef proves that with the right positioning, even a small team can compete in the crowded online education space by focusing on premium content over mass-market appeal."
The Celebrity Chef Advantage
While competitors like MasterClass and Skillshare spread their budget across diverse topics, YesChef goes deep on culinary expertise. Their 46K monthly visitors aren't searching for generic 'cooking courses'—they're seeking access to the world's best chefs. This narrow focus creates a premium positioning that justifies higher price points and reduces customer acquisition costs through organic search (42% of traffic).
The SEO Playbook
The data reveals a strategic keyword approach. With 'yeschef' generating only 1K monthly searches but 'cooking courses' driving 22K, they're capturing both branded and broad intent. Their 41% direct traffic suggests strong brand recall—likely from chef partnerships and word-of-mouth. The 39% 'undefined' country traffic indicates either privacy-focused analytics or a global audience that doesn't fit traditional geographic buckets.
The Trustpilot rating of 3.4/5 from 491 reviews is telling. For a premium subscription service, this suggests either content quality issues or pricing friction. Compare this to MasterClass's 4.5+ ratings, and you see a gap in customer satisfaction that could be their biggest vulnerability.
- Tech stack (Splide, Ant Design, DaisyUI) shows they're building a modern, component-driven interface
- Cloudflare infrastructure suggests they're optimizing for global delivery of video content
- Heap and Clarity analytics indicate data-driven product decisions
- The 22K monthly searches for 'cooking courses' represents a massive addressable market
The Premium Niche Play
YesChef proves that in the crowded ed-tech space, depth beats breadth—every time.
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YesChef | Online Video Cooking Classes
Your culinary journey starts here. Every class is an immersive experience with one of the world's best chefs, to discover their story, unlock their knowledge, and learn what took them a lifetime. Take ordinary ingredients and turn them into extraordinary meals. Elevate your cooking, and get access to the best recipes in the world. Learn from Jamie Oliver, Nancy Silverton and more of the world's best chefs. Every membership includes unlimited access to all exclusive YesChef classes.
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Reviews (20)
Happy with the very reasonable and…
Happy with the very reasonable and prompt resolution and responded with courtesy.
Thank you for your kind feedback. We’re glad we could resolve this promptly and appreciate you taking the time to share your experience.
Absolutely fantastic series
Absolutely fantastic series. For those of us new to cooking, watching world class chefs on video helps get over the “intimidation factor”. I just watched Jamie Oliver make fresh pasta. Now I’ll make some. Inwooo yo me have NEVER done this one my own. A+ - 🤙
Thank you so much for the kind words! We’re thrilled to hear the series helped remove the intimidation factor - that’s exactly what we hope to do. Jamie’s fresh pasta class is a favorite, and we love hearing that it inspired you to try it yourself for the first time. Happy cooking, and welcome to the YesChef journey! 👨🍳🤍
Love YesChef! Fabulous service and great integrity!
Love YesChef! I’ve been a member for a couple of years, and I recently upgraded to their lifetime membership, which was incredibly fair. They calculated my upgrade offer based on what I’d already paid, which speaks volumes about their integrity and customer care. Highly recommend — especially for budding chefs who want to level up their cooking skills while travelling the world virtually through inspiring lessons and stories.
Thank you so much for your kind words and for taking the time to share your experience! We’re thrilled to hear that you’ve been enjoying YesChef over the years and that the Lifetime upgrade worked well for you. We’re grateful to have you as part of the YesChef family, and we can’t wait to keep bringing you more inspiring chefs, lessons, and culinary journeys.
There are hours of private lessons from…
There are hours of private lessons from the best chefs in the world. They have stories, share their lives with you and teach you. I absolutely love Yes Chef. You can watch at your leisure over and over and follow along and make delicious food!!!
Thank you so much for your wonderful review! We’re thrilled to hear that you’re enjoying the lessons and getting so much value from our chefs. It’s great to know you’re able to follow along and create delicious dishes at your own pace. We really appreciate your support and hope you continue to discover and enjoy even more recipes with YesChef!
My stepson gifted me with a lifetime…
My stepson gifted me with a lifetime subscription to this website last Christmas, which was so generous, and I absolutely love it. I’m a fairly experienced home cook and the videos have taken my skills to a whole new level. And the photography/videos are set in beautiful locations and are of cinematic quality. I highly recommend!!!
That’s so wonderful to hear — what an amazing gift! We’re thrilled that you’re enjoying your Lifetime access and that the lessons have helped elevate your cooking. Our team puts a lot of heart into creating those cinematic experiences, so it means a lot to hear that you’re loving them. Thank you for recommending us!
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About yeschef.me
Your culinary journey starts here. Every class is an immersive experience with one of the world's best chefs, to discover their story, unlock their knowledge, and learn what took them a lifetime. Take ordinary ingredients and turn them into extraordinary meals. Elevate your cooking, and get access to the best recipes in the world. Learn from Jamie Oliver, Nancy Silverton and more of the world's best chefs. Every membership includes unlimited access to all exclusive YesChef classes.
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yeschef.me uses 21 technologies across their website including Vimeo, HSTS, Sentry, and more.
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yeschef.me receives approximately 46.2K monthly visitors and ranks #644,878 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:45 on the site.
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