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Zameen: The Dominant Force in Pakistan's Real Estate
How a single portal commands $989M in revenue and 2M monthly visits in a fragmented market
In a market notorious for opacity and fragmentation, Zameen.com didn't just build a property portal—they built a monopoly. With nearly 2 million monthly visits and nearly $1B in revenue, they have become the undisputed digital gateway to Pakistan's real estate economy.
"Zameen didn't just digitize property listings; they captured the entire funnel of real estate discovery in Pakistan, turning a chaotic market into a predictable revenue stream."
The Data Moat
While competitors chase generic traffic, Zameen owns the search intent. With 18,570 monthly searches for 'zameen' alone, their brand has become synonymous with property search. The 'plot finder' keyword (1,550 monthly searches) reveals a focused strategy on land sales—Pakistan's most lucrative real estate segment. This isn't accidental SEO; it's market capture through linguistic dominance.
The Revenue Engine
At $989M in revenue with 4,711 employees, Zameen operates at ~$210K revenue per employee—a staggering efficiency for a property portal. This suggests a high-margin subscription model for real estate agents and developers, not just ad-based revenue. Their 59% organic traffic share means they're spending less on acquisition while growing their dominance.
The trust metrics tell a complex story. A 1.6/5 Trustpilot rating from 37 reviews is concerning for a platform of this scale. However, this likely reflects the inherent friction in real estate transactions rather than platform failure. In Pakistan's property market—where trust is the scarcest commodity—Zameen has positioned itself as the least-bad option, capturing value despite systemic industry challenges.
- Brand monopoly: 'Zameen' commands 18K+ monthly searches, making it a verb for property search
- Geographic concentration: 66% of traffic is 'undefined' (likely Pakistan-dominant), showing deep local penetration
- Tech stack modernization: Uses PWA, Bootstrap, and Ant Design—indicating serious engineering investment
- Social ecosystem: Active across 5 platforms, building a community beyond listings
The Unsexy Monopoly Play
While global proptechs chase AI and blockchain, Zameen built a boring, dominant business by solving the most basic problem: where to find property in Pakistan. Their $989M revenue proves that in emerging markets, owning the discovery layer is more valuable than any tech innovation.
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5 keywordsHow is Zameen's SEO?
Open Graph Image
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Meta Tags
Pakistan Property Real Estate - Sell Buy Rent Homes & Properties In Pakistan Real Estate - Zameen.com
Zameen, the leading property portal based in Pakistan - offering the highest levels of service to property buyers sellers landlords tenants alike and to real estate agents in Karachi Lahore Islamabad and all over Pakistan. We are providing quality property - commercial plots, lands and markets - villas - apartments - bungalows - home buying and villa rentals.
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Reviews (20)
Fake negativity about Zameen.com
I rarely share my reviews on different sites. But unfortunately when I saw poor rating on this site, I learn the reviews and comments carefully. Then comes to know most of the comments are relevant to Zameen.com Application so let me guide you that listings on Zameen app not belongs to Zameen.com bcz this app just engage sellers and buyers. And if we talk about Zameen, so read some negative comment in which one person also mention his number+974 etc. so I comes to know he's himself a dealer and developer, so don't focus on these negativity. Verify from your own. +923094883139 contact me if you wanna know anything
Customer service is bad.
Customer service is bad.
Not good experience
Not good experience
Bad Experience with Zameen.com
I feel compelled to share my experience with Zameen.com, as it has been one of the most frustrating professional interactions I’ve had. Despite completing all required documentation and following up consistently, I have been waiting for over seven months for the Sales Purchase Agreement (SPA) to be issued. During this time, I’ve received repeated assurances and promises from their representatives, but none of these commitments have materialized. This delay has wasted valuable time, created unnecessary stress, and eroded trust. What should have been a straightforward process has turned into a prolonged cycle of waiting, chasing, and disappointment. I believe transparency is important, and by sharing this, I hope others can make more informed decisions when engaging with the company. Businesses must be held accountable when they fail to deliver on their commitments. Note: If it were not for my salesperson, Muhammad Mubasher, who at least helped maintain communication, I would have been completely stranded. Unfortunately, other departments have shown a lack of professionalism and accountability.
Scammers Platform
Most of the property sale/rents are fake. Estate agents advertising fake properties to generate leads and collect number. Owners now Estate agents are posting fake ads but they are interesting collecting subscriptions. Scammers and thugs working together.
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About zameen.com
Zameen, the leading property portal based in Pakistan - offering the highest levels of service to property buyers sellers landlords tenants alike and to real estate agents in Karachi Lahore Islamabad and all over Pakistan. We are providing quality property - commercial plots, lands and markets - villas - apartments - bungalows - home buying and villa rentals.
Company Overview
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Technology Stack
zameen.com uses 17 technologies across their website including Font Awesome, Sentry, WordPress, and more.
Fonts
Font Awesome
Error Tracking
Sentry
CMS
WordPress
Push Notifications
OneSignal
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, TikTok Pixel, Google Ads +1 more
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
zameen.com receives approximately 2.0M monthly visitors and ranks #19,978 globally. The website has a bounce rate of 30% with visitors viewing an average of 7.0 pages per visit. Users spend an average of 3:43 on the site.
The majority of zameen.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about zameen.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit zameen.com directly at https://zameen.com.