9:41
clay.com
Screenshot of clay.com
clay.com favicon

clay.com

25 technologies
VerifiedVisit1.2M/mo$175M87625 Tech25 Leads
Deep Dive

Clay: The GTM Operating System

How a data unification platform is becoming the command center for modern growth teams

Clay is quietly becoming the operating system for go-to-market teams, unifying 100+ data sources into a single platform where AI agents automate research and workflows turn insights directly into revenue. At $175M ARR and 876 employees, they've built a category-defining product that growth teams can't live without.

$175.2M
Annual Revenue
876
Employees
1.2M
Monthly Visits
58%
Direct Traffic

"Clay isn't just a data aggregator—it's a workflow automation layer that makes data actionable. That's the moat."

The Growth Trajectory

With 1.2M monthly visits and 58% direct traffic, Clay has achieved rare product-led velocity. The 35% organic search share shows strong SEO moat around 'clay ai' (32K monthly searches) and 'clay pricing' (12K searches). This isn't viral growth—it's sticky, high-intent adoption from GTM operators.

Who Actually Uses Clay

The traffic patterns reveal a sophisticated user base: 313K monthly searches for just 'clay' suggests strong brand recall. Users aren't discovering—they're returning. The 4.2K monthly searches for 'clay careers' and 3.8K for 'clay university' signal a growing ecosystem of practitioners investing in the platform.

What makes Clay dangerous is the integration layer. While competitors focus on data enrichment, Clay's 100+ premium sources + AI research agents + workflow automation creates a closed loop. You don't just find leads—you research them, enrich them, and trigger campaigns without leaving the platform.

  • 100+ premium data sources unified into one queryable interface
  • AI research agents that automate manual prospecting work
  • Workflow automation that turns insights into campaigns instantly
  • 58% direct traffic indicates strong product stickiness
  • Built for growth teams who need to move from data to revenue
Doesn't position as a pure CRM
Acts as a data infrastructure layer for GTM
Not built for sales teams focused only on pipeline
Unifies research, enrichment, and activation
Requires technical setup for complex workflows
Scales with technical sophistication of the team

Clay is building the GTM OS for the AI era

While others sell data, Clay sells leverage. At $175M ARR with 876 people, they've proven that unifying data and automation is worth billions. The question isn't whether you need Clay—it's how long until every growth team runs on it.

What tech stack does Clay use?

42 detected
Authentication1
Security1
Forms1
Performance1
Web Standards1
UI Libraries2
JavaScript Libraries3
Tracking & Analytics17
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
S
Segment
G
Google APIs
G
Google Tag Manager
J
jsDelivr
A
Amazon CloudFront
G
Google Static
S
Segment
G
Google Analytics
G
Google DoubleClick
A
Analytics Service
F
Facebook Pixel
F
Facebook
L
LinkedIn Insight Tag

How much traffic does Clay get?

Traffic & Engagement

948.8K
Monthly Visits
+0.6%
5.8
Pages/Visit
13:40
Avg. Duration
51%
Bounce Rate
Monthly Traffic Trend-14%
1.1M
Oct 2025
Oct
943.1K
Nov 2025
Nov
948.8K
Dec 2025
Dec

Rankings

#51,189
Global Rank
#27,013
United States Rank

Backlinks & Authority

137.7K
Backlinks
6.3K
Ref. Domains
54
Authority Score
Low
Penalty Risk
Backlinks Trend-7%
148.6K
Jul 2025
Jul
158.3K
Aug 2025
Aug
160.1K
Sep 2025
Sep
155.8K
Oct 2025
Oct
146.4K
Nov 2025
Nov
137.7K
Dec 2025
Dec

Search Traffic

Organic
351.0K
Paid
12.8K

Top Organic Keywords

#1clay
74,000 vol10.5%
#1company clay
2,400 vol1.1%
#1clay.com
1,900 vol0.9%
#1clay ai
5,400 vol0.8%
#1corporate office of t mobile
8,100 vol0.6%

Where is Clay's audience located?

🇺🇸United States37.1%
🇮🇳India13.9%
🇬🇧United Kingdom7.6%
🇩🇪Germany4.1%
🇵🇭Philippines2.9%

Device Distribution

Desktop80.2%
Mobile19.8%

What keywords does Clay rank for?

5 keywords
1clay313.9K vol$0.60
2clay ai32.0K vol$3.12
3clay pricing12.8K vol$2.01
4clay university3.8K vol
5clay careers4.2K vol

How is Clay's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/61477f2c24a826836f969afe/68c9e68477e0b636f5ed4b34_new_homepage%20OG.jpg

Meta Tags

title65 chars

Clay | Go to market with unique data—and the ability to act on it

description134 chars

Access 100+ premium data sources and AI research agents in one platform, then automate growth workflows to turn insights into revenue.

og:title

Clay | Go to market with unique data—and the ability to act on it

languageEN

H1 Tags

h1Go to market with unique data — and the ability to act on it

Schema Types

WebSite

What is Clay's revenue?

$175M
Annual Revenue
876
95%
Employees
$200K
Revenue/Employee
$102M
Total Funding
$3.1B
Valuation
#92
Growjo Rank
SalesTech
New York, United States
Headquarters

Who works at Clay?

Loading leads...

What do customers think of Clay?

clay.com

clay.com

2.2
8 reviews

Categories

Software Company#undefinedSEO Service#undefinedSoftware Vendor#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (8)

Filter by rating:
Dmtr L
1/7/2026
🇺🇦 Ukraine3 reviewsOrganicUnverified
Experience date: 1/7/2026
Bugs and the flows you can't predict…

Bugs and the flows you can't predict and understand which lead to more and more spendings.

Philippe Carpentier
10/13/2025
🇫🇷 France2 reviewsOrganicUnverified
Experience date: 10/9/2025
They are clearly THIEF !

They are clearly THIEF ! Tool is full of BUGs ! Support team never help, and everything is made to spend credit (and re-spend on credit on the same cells many time dut to unstability of the software and to development choice to delete automatically all datas when you modify a column filter) Anyone thinking about this software should look for alternative! Specially since cheap tools like airtable or baserow are much more flexible and dont loose your data as easily as CLAY delete it without your agreementjust to make you spend more !

Stephen
6/4/2025
🇬🇧 United Kingdom8 reviewsOrganicUnverified
Experience date: 6/4/2025
Rip-off auto recharge

Recurring subscription charge with no advance reminder, nowhere on website to change/cancel subscription.

Samuel Gibson
5/28/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 4/17/2025
Unstable and overpriced

Constant bugs broken workflows and useless support not worth the money

Erfaan
5/27/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 2/8/2025
Broken

Tried clay for prospecting and everything fell apart workflows froze data was wrong and credits vanished fast support was no help at all feels like a buggy beta disguised as a real product total waste

Frequently Asked Questions about Clay

What is Clay's Revenue?
Clay generates approximately $175M in annual revenue. With 876 employees, that's $200,000 per employee. The company has raised $102M in total funding.
What does Clay do?
Access 100+ premium data sources and AI research agents in one platform, then automate growth workflows to turn insights into revenue.
How fast is Clay growing?
Clay has grown by 0.6% in the last 6 months according to traffic data. employee count has changed by 95% year over year.
How do people interact with Clay?
When visiting Clay, visitors view an average of 5.8 pages per visit, and spend around 13:40 on the site, and the bounce rate is 50.8%.
How do people find Clay?
585.0K people (62%) visit Clay directly. 351.0K (37%) find them through organic search. 12.8K (1%) come through paid advertising.
Who uses Clay?
Clay's top market is United States with 352.2K visitors (37.1%). India is 2nd with 131.8K (13.9%). United Kingdom is 3rd with 72.1K (7.6%).
What technologies does Clay use?
Clay uses 25 technologies across their website including Fonts, Authentication, Security. Key technologies include Google Fonts, Okta, reCAPTCHA.
Who are Clay's competitors?
Clay's main competitors include N8n, ZoomInfo, Cognism, Clearbit. These companies operate in similar markets and compete for the same customer base.
What do customers think of Clay?
Clay has a Trustpilot score of 2.2 out of 5 (2 stars) based on 8 customer reviews.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

How to contact Clay?

Export clay.com Data

Download the complete tech stack, analytics, leads, and company data for clay.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About clay.com

Access 100+ premium data sources and AI research agents in one platform, then automate growth workflows to turn insights into revenue.

Company Overview

clay.com
Website
computers_electronics_and_technology
Industry
#33,097
Global Rank
1.2M
Monthly Visitors
25
Technologies
25+
Employees

Contact clay.com

Technology Stack

clay.com uses 25 technologies across their website including Google Fonts, Okta, reCAPTCHA, and more.

Fonts

Google Fonts

Authentication

Okta

Security

reCAPTCHA

CMS

Webflow

CDN

jsDelivr

Cloud & Hosting

Amazon Web Services, AWS CloudFront, Cloudflare

Traffic & Audience

1.2M
Monthly Visits
37%
Bounce Rate
7.0
Pages/Visit
5:20
Avg. Duration

clay.com receives approximately 1.2M monthly visitors and ranks #33,097 globally. The website has a bounce rate of 37% with visitors viewing an average of 7.0 pages per visit. Users spend an average of 5:20 on the site.

The majority of clay.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is clay.com?
Access 100+ premium data sources and AI research agents in one platform, then automate growth workflows to turn insights into revenue.
How much does clay.com cost?
You can view clay.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does clay.com use?
clay.com uses 25 technologies including Google Fonts, Okta, and 19 more. View the full tech stack analysis above.
How do I contact clay.com?
You can contact clay.com through their contact page.
What are clay.com's social media accounts?
clay.com is active on twitter, youtube, linkedin. You can find links to all their social media profiles in the social section above.
Is clay.com hiring?
Check clay.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is clay.com?
clay.com receives approximately 1.2M monthly visitors and ranks #33,097 globally. Traffic is declining by 2.0% month-over-month.

Related Searches

clay.com pricingclay.com reviewsclay.com alternativesclay.com loginclay.com careerswhat is clay.comclay.com tech stackclay.com contactclay.com vs competitorsclay.com featureshow to use clay.comclay.com integrations

This page provides publicly available information about clay.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit clay.com directly at https://clay.com.