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Clay: The GTM Operating System
How a data unification platform is becoming the command center for modern growth teams
Clay is quietly becoming the operating system for go-to-market teams, unifying 100+ data sources into a single platform where AI agents automate research and workflows turn insights directly into revenue. At $175M ARR and 876 employees, they've built a category-defining product that growth teams can't live without.
"Clay isn't just a data aggregator—it's a workflow automation layer that makes data actionable. That's the moat."
The Growth Trajectory
With 1.2M monthly visits and 58% direct traffic, Clay has achieved rare product-led velocity. The 35% organic search share shows strong SEO moat around 'clay ai' (32K monthly searches) and 'clay pricing' (12K searches). This isn't viral growth—it's sticky, high-intent adoption from GTM operators.
Who Actually Uses Clay
The traffic patterns reveal a sophisticated user base: 313K monthly searches for just 'clay' suggests strong brand recall. Users aren't discovering—they're returning. The 4.2K monthly searches for 'clay careers' and 3.8K for 'clay university' signal a growing ecosystem of practitioners investing in the platform.
What makes Clay dangerous is the integration layer. While competitors focus on data enrichment, Clay's 100+ premium sources + AI research agents + workflow automation creates a closed loop. You don't just find leads—you research them, enrich them, and trigger campaigns without leaving the platform.
- 100+ premium data sources unified into one queryable interface
- AI research agents that automate manual prospecting work
- Workflow automation that turns insights into campaigns instantly
- 58% direct traffic indicates strong product stickiness
- Built for growth teams who need to move from data to revenue
Clay is building the GTM OS for the AI era
While others sell data, Clay sells leverage. At $175M ARR with 876 people, they've proven that unifying data and automation is worth billions. The question isn't whether you need Clay—it's how long until every growth team runs on it.
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Open Graph Image

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Meta Tags
Clay | Go to market with unique data—and the ability to act on it
Access 100+ premium data sources and AI research agents in one platform, then automate growth workflows to turn insights into revenue.
Clay | Go to market with unique data—and the ability to act on it
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clay.com
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Reviews (8)
Bugs and the flows you can't predict…
Bugs and the flows you can't predict and understand which lead to more and more spendings.
They are clearly THIEF !
They are clearly THIEF ! Tool is full of BUGs ! Support team never help, and everything is made to spend credit (and re-spend on credit on the same cells many time dut to unstability of the software and to development choice to delete automatically all datas when you modify a column filter) Anyone thinking about this software should look for alternative! Specially since cheap tools like airtable or baserow are much more flexible and dont loose your data as easily as CLAY delete it without your agreementjust to make you spend more !
Rip-off auto recharge
Recurring subscription charge with no advance reminder, nowhere on website to change/cancel subscription.
Unstable and overpriced
Constant bugs broken workflows and useless support not worth the money
Broken
Tried clay for prospecting and everything fell apart workflows froze data was wrong and credits vanished fast support was no help at all feels like a buggy beta disguised as a real product total waste
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About clay.com
Access 100+ premium data sources and AI research agents in one platform, then automate growth workflows to turn insights into revenue.
Company Overview
clay.com Social Media
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Technology Stack
clay.com uses 25 technologies across their website including Google Fonts, Okta, reCAPTCHA, and more.
Fonts
Google Fonts
Authentication
Okta
Security
reCAPTCHA
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Traffic & Audience
clay.com receives approximately 1.2M monthly visitors and ranks #33,097 globally. The website has a bounce rate of 37% with visitors viewing an average of 7.0 pages per visit. Users spend an average of 5:20 on the site.
The majority of clay.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about clay.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit clay.com directly at https://clay.com.