Technology Comparison 2026
Paddle vs Shopify
Data-driven comparison based on 2.5K websites analyzed
Shopify1%
99%
Market Share Distribution (1 websites use both)
13
Paddle Users
1.9K
Shopify Users
1
Use Both
2.5K
Total Market
Head-to-Head Comparison
Market AdoptionShopify wins
Paddle19
vs
Shopify2.5K
Shopify has wider adoption
High-Traffic Sites (100K+)Shopify wins
Paddle8
vs
Shopify347
Shopify powers more high-traffic sites
Enterprise Adoption (1000+ employees)Shopify wins
Paddle1
vs
Shopify70
Shopify is more popular with enterprises
Startup Adoption (1-49 employees)Shopify wins
Paddle11
vs
Shopify1.3K
Shopify is more popular with startups
Average Company SizePaddle wins
Paddle173 employees
vs
Shopify169 employees
Paddle is used by larger companies on average
Shopify leads in 4 of 5 categories
Paddle
E-commerce & Payments
Websites
13
Avg Traffic
4.4M/mo
Avg Employees
173
Enterprises
1
Top Industries
Tech Services29%
Marketing12%
EdTech12%
AI12%
Automotive6%
Company Size Distribution
58%
26%
11%
StartupSMBMid-MarketEnterprise
Top Countries
🇺🇸 United States 53%🇩🇪 Germany 13%🇺🇦 Ukraine 7%🇦🇺 Australia 7%🇸🇪 Sweden 7%
Shopify
E-commerce & Payments
Websites
1.9K
Avg Traffic
2.7M/mo
Avg Employees
169
Enterprises
70
Top Industries
Retail21%
Consumer18%
Apparel15%
Tech Services14%
Food11%
Company Size Distribution
51%
34%
12%
StartupSMBMid-MarketEnterprise
Top Countries
🇺🇸 United States 79%🇬🇧 United Kingdom 6%🇨🇦 Canada 5%🇮🇳 India 4%🇦🇺 Australia 1%
Companies Using Both Technologies
1 companies use Paddle and Shopify together
Paddle vs Shopify - Frequently Asked Questions
Both Paddle and Shopify are popular choices. Paddle is used by 13 websites while Shopify is used by 1.9K websites. The best choice depends on your specific requirements, team expertise, and project needs.
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