Technology Comparison 2026
Shopify vs Paddle
Data-driven comparison based on 2.5K websites analyzed
Shopify99%
1%
Market Share Distribution (1 websites use both)
1.9K
Shopify Users
13
Paddle Users
1
Use Both
2.5K
Total Market
Head-to-Head Comparison
Market AdoptionShopify wins
Shopify2.5K
vs
Paddle19
Shopify has wider adoption
High-Traffic Sites (100K+)Shopify wins
Shopify347
vs
Paddle8
Shopify powers more high-traffic sites
Enterprise Adoption (1000+ employees)Shopify wins
Shopify70
vs
Paddle1
Shopify is more popular with enterprises
Startup Adoption (1-49 employees)Shopify wins
Shopify1.3K
vs
Paddle11
Shopify is more popular with startups
Average Company SizePaddle wins
Shopify169 employees
vs
Paddle173 employees
Paddle is used by larger companies on average
Shopify leads in 4 of 5 categories
Shopify
E-commerce & Payments
Websites
1.9K
Avg Traffic
2.7M/mo
Avg Employees
169
Enterprises
70
Top Industries
Retail21%
Consumer18%
Apparel15%
Tech Services14%
Food11%
Company Size Distribution
51%
34%
12%
StartupSMBMid-MarketEnterprise
Top Countries
🇺🇸 United States 79%🇬🇧 United Kingdom 6%🇨🇦 Canada 5%🇮🇳 India 4%🇦🇺 Australia 1%
Paddle
E-commerce & Payments
Websites
13
Avg Traffic
4.4M/mo
Avg Employees
173
Enterprises
1
Top Industries
Tech Services29%
Marketing12%
EdTech12%
AI12%
Automotive6%
Company Size Distribution
58%
26%
11%
StartupSMBMid-MarketEnterprise
Top Countries
🇺🇸 United States 53%🇩🇪 Germany 13%🇺🇦 Ukraine 7%🇦🇺 Australia 7%🇸🇪 Sweden 7%
Companies Using Both Technologies
1 companies use Shopify and Paddle together
Shopify vs Paddle - Frequently Asked Questions
Both Shopify and Paddle are popular choices. Shopify is used by 1.9K websites while Paddle is used by 13 websites. The best choice depends on your specific requirements, team expertise, and project needs.
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