everfi.com
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The Silent Giant of EdTech
Why EverFi's B2B education model is quietly worth $77M+
In a world obsessed with consumer edtech unicorns, EverFi is the B2B giant you've never heard of. With 435 employees and $77.3M in revenue, they've built a fortress in corporate and K-12 education—yet their public web presence is deliberately minimal. This isn't a bug; it's the strategy.
"EverFi isn't selling to students—they're selling to the institutions that educate them. That's why their traffic is low but their revenue is high."
The B2B2C Trojan Horse
EverFi's genius is in their distribution. They don't market to students; they sell to corporations (for compliance training) and school districts (for K-12 curriculum). The 'everfi' keyword gets 19K monthly searches—not from curious students, but from employees logging in for mandatory training. Their 43% direct traffic proves they're a utility, not a destination.
The Traffic Paradox
With only 118K monthly visits and a global rank of #347K, EverFi looks like a small player. But this is misleading. Their real scale is in institutional contracts, not web traffic. The 50% organic search traffic is mostly navigational—people searching for 'everfi login' (2,120 monthly searches). They don't need SEO; they need procurement deals.
The tech stack reveals a pragmatic, not flashy, approach. jQuery and Bootstrap (not React/Vue) suggest a focus on reliability over cutting-edge UX. Tailwind CSS indicates modern development, but the priority is delivering functional, accessible learning modules—not winning design awards. This is infrastructure, not consumer software.
- B2B2C model: Selling to institutions, not end-users
- Compliance-driven revenue: Corporate training is sticky and recurring
- Institutional trust > consumer virality
- Traffic is a vanity metric for their business model
The Unsexy Billion-Dollar Play
EverFi proves that boring infrastructure beats flashy consumer apps in education. They don't need millions of daily users—just thousands of institutional contracts. For founders and investors, this is the model to study: solve a mandatory problem for a buyer with deep pockets, and traffic becomes irrelevant.
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EVERFI
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About everfi.com
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Technology Stack
everfi.com uses 24 technologies across their website including Wistia, Vimeo, Font Awesome, Google Fonts, HSTS, reCAPTCHA, and more.
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Wistia, Vimeo
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Font Awesome, Google Fonts
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HSTS, reCAPTCHA
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jsDelivr
Traffic & Audience
everfi.com receives approximately 118.4K monthly visitors and ranks #347,793 globally. The website has a bounce rate of 66% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:49 on the site.
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This page provides publicly available information about everfi.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit everfi.com directly at https://everfi.com.