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helcim.com
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helcim.com

22 technologies
VerifiedGrowingVisit238.1K/mo$35M18822 Tech25 Leads
Deep Dive

Helcim: The SMB Payment Platform That Scales

How a bootstrapped fintech built a $34M revenue engine with 67% direct traffic

In a world dominated by Stripe and Square, Helcim carved out a $34.5M revenue niche by doing the opposite of what Silicon Valley preaches: they focused on transparency and built trust before chasing scale. This is the story of a fintech that turned a 67% direct traffic rate into a sustainable, profitable business.

$34.5M
Annual Revenue
238K
Monthly Visits
67%
Direct Traffic
4.3/5
Trustpilot Score

"Helcim doesn't compete on brand recognition; it wins on retention. A 67% direct traffic rate is the ultimate proof of product-market fit."

The SMB Trust Engine

With 893 Trustpilot reviews averaging 4.3/5, Helcim has built a reputation machine that outperforms its marketing. The data reveals a telling pattern: 23% of traffic comes from organic search, but a staggering 67% is direct. This isn't a brand that people stumble upon; it's a platform they actively seek out and return to. For founders, this signals a critical insight: Helcim has solved the retention problem that plagues most fintechs.

The Revenue-First Growth Model

Helcim's $32.7M in funding is modest compared to its $34.5M revenue—a ratio that suggests capital efficiency over blitzscaling. With 188 employees, the company generates approximately $183K in revenue per employee, a figure that rivals established financial institutions. This isn't a startup burning cash to acquire customers; it's a business that charges for value and uses that revenue to fund sustainable growth.

The keyword data exposes Helcim's strategic positioning. While 'stripe' generates 2.6M monthly searches, Helcim captures specific, high-intent queries like 'helcim fees' (290 monthly searches) and 'how to accept hsa fsa payments' (330 monthly searches). This isn't a company trying to be everything to everyone; it's a specialist that wins on transparency and niche payment verticals that larger players ignore.

  • 67% direct traffic proves exceptional customer retention and brand recall
  • 893 Trustpilot reviews at 4.3/5 indicates strong product-market fit in SMB segment
  • Revenue-per-employee of $183K demonstrates capital efficiency vs. VC-backed competitors
  • Niche keyword strategy targets specific payment pain points (HSA/FSA, transparent pricing)
Doesn't chase mass-market brand awareness (only 23% organic traffic)
Focuses on high-intent, direct traffic from satisfied customers
Avoids competing on feature breadth vs. Stripe/Square
Wins on transparency and niche verticals others ignore
Limited global presence (79% traffic from undefined single country)
Builds sustainable revenue before scaling headcount

The Anti-VC Fintech Playbook

Helcim proves you don't need unicorn valuation to build a lasting fintech business—just a product that customers actively seek out and pay for.

What tech stack does Helcim use?

43 detected
Video1
Security1
Cloud & Hosting1
Marketing Automation1
Customer Support1
E-commerce & Payments1
Performance1
Web Standards1
JavaScript Libraries3
Tracking & Analytics21
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
F
Facebook Pixel
R
Reddit Pixel
M
Microsoft Ads (Bing)
H
HubSpot
G
Google Tag Manager
B
Bing
R
Reddit
F
Facebook Pixel
T
Tracking Service
A
Analytics Service
T
TikTok Pixel
G
Google DoubleClick
G
Google Analytics
H
HubSpot
T
Tracking Pixel
F
Facebook
J
jsDelivr

How much traffic does Helcim get?

Traffic & Engagement

213.9K
Monthly Visits
+30.6%
4.8
Pages/Visit
7:26
Avg. Duration
32%
Bounce Rate
Monthly Traffic Trend-5%
225.3K
Oct 2025
Oct
163.8K
Nov 2025
Nov
213.9K
Dec 2025
Dec

Rankings

#172,579
Global Rank
#57,560
United States Rank
Finance
Category

Backlinks & Authority

51.4K
Backlinks
2.8K
Ref. Domains
38
Authority Score
Low
Penalty Risk
Backlinks Trend+16%
44.4K
Jul 2025
Jul
45.6K
Aug 2025
Aug
45.7K
Sep 2025
Sep
46.0K
Oct 2025
Oct
51.2K
Nov 2025
Nov
51.4K
Dec 2025
Dec

Search Traffic

Organic
35.5K
Paid
4.5K

Top Organic Keywords

#1helcim
9,900 vol31.8%
#1helcim login
1,900 vol6.1%
#1helcium
1,000 vol3.2%
#1helcim credit card processing
720 vol2.3%
#1helcim payment processing
590 vol1.9%

Where is Helcim's audience located?

🇺🇸United States65.5%
🇨🇦Canada22.8%
🇮🇳India3.3%
🇩🇪Germany1.6%
🇵🇭Philippines1.4%

Device Distribution

Desktop72.6%
Mobile27.4%

What keywords does Helcim rank for?

5 keywords
1helcim15.1K vol$14.98
2helcim login2.4K vol$3.69
3stripe2.6M vol$2.77
4how to accept hsa fsa payments330 vol
5helcim fees290 vol$16.64

How is Helcim's SEO?

Open Graph Image

OG Image preview
og:image

https://www.helcim.com/images/Helcim-feature-image-300x300.jpg

Meta Tags

title45 chars

Helcim: Affordable Payments For Your Business

description126 chars

Helcim is the easy and affordable solution for small and medium businesses accepting credit card payments in-person or online.

languageEN

H1 Tags

h1Affordable payments for your business.

Schema Types

UnknownCorporationFAQPage

What is Helcim's revenue?

$35M
Annual Revenue
188
4%
Employees
$183K
Revenue/Employee
$33M
Total Funding
#8,900
Growjo Rank
Fintech
Calgary, CAN
Headquarters

Who works at Helcim?

Loading leads...

What do customers think of Helcim?

Helcim

Helcim

4.3
893 reviews
✓ Claimed

Categories

Card Processing Service#undefinedPayment Service#undefinedFinancial Consultant#undefined

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
2.0 days
Claimed Date
4/6/2016

Contact Information

Address:
Suite 400, 440 2 Ave SW
Calgary, CA

Reviews (20)

Filter by rating:
Landon Roett
12/31/2025
🇨🇦 Canada1 reviewsBasicLinkVerified
Experience date: 10/28/2025
Jocelyn Yet was incredible to work…

Jocelyn Yet was incredible to work with. She made our Helcim onboarding simple, efficient, and stress-free. She was responsive, knowledgeable, and took the time to make sure everything was set up properly for our business needs. We couldn’t have asked for a better experience and would highly recommend working with her.

Company Response12/31/2025

Thank you for the feedback Landon. We are so happy to hear that you had a great experience. - The Helcim Team

Andrew Nesi
12/17/2025
🇺🇸 United States2 reviewsBasicLinkVerified
Experience date: 12/15/2025
Great signup and onboarding experience…

Great signup and onboarding experience with Monish

Company Response12/18/2025

Hi Andrew, Thank you for sharing this! We’re glad to hear you had a smooth signup and onboarding experience. It’s great to know the process felt clear and well supported. We appreciate you choosing Helcim and look forward to supporting you as you get up and running. Best regards, Te Helcim Team

Markell Shoe Company
12/12/2025
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 12/12/2025
A great company to work with!

We just started using Helcim and are really happy with this platform. Monish has been so great to work with and really helpful!

Company Response12/18/2025

Hi there, Thank you for the kind feedback! We’re so happy to hear you’re enjoying the platform so far and that your onboarding experience has been a positive one. It’s great to know you felt well supported as you got started. We appreciate you choosing Helcim and look forward to continuing to work with you. Best regards, The Helcim Team

Luke Bonneville, MSW RSW
12/8/2025
🇨🇦 Canada1 reviewsBasicLinkVerified
Experience date: 12/8/2025
Great experience

Great experience, good customer service, and provided great support. Very happy with Helcim and supporting a Canadian company.

Company Response12/8/2025

Hi Luke, Thank you so much for your kind words! We’re thrilled to hear that you’ve had a great experience and feel supported by our team. Best Regards, The Helcim Team

Marcus Kon
12/5/2025
🇨🇴 Colombia1 reviewsOrganicUnverified
Experience date: 12/4/2025
Our Go-To Processor — Back for Account #2

We’ve had an excellent experience with Helcim. The platform is intuitive, easy to use, and onboarding has been smooth from start to finish. Their North American–based support team has been incredibly helpful, and we especially appreciate the attention to compliance and security from the risk and safety team — Phillip and Josh have been thorough but always fair. We just completed setup of our second processing account for our newest business, and we’re excited to continue working with Helcim. Highly recommended.

Company Response12/5/2025

Hi Marcus, Thank you so much for taking the time to share this thoughtful feedback! We’re thrilled to hear that your experience with Helcim has been smooth, intuitive, and supportive from onboarding through setup. Best Regards, The Helcim Team

Frequently Asked Questions about Helcim

What is Helcim's Revenue?
Helcim generates approximately $35M in annual revenue. With 188 employees, that's $183,314 per employee. The company has raised $33M in total funding.
What does Helcim do?
Helcim is the easy and affordable solution for small and medium businesses accepting credit card payments in-person or online.
How fast is Helcim growing?
Helcim has grown by 30.6% in the last 6 months according to traffic data. employee count has changed by 4% year over year.
How do people interact with Helcim?
When visiting Helcim, visitors view an average of 4.8 pages per visit, and spend around 7:26 on the site, and the bounce rate is 31.7%.
How do people find Helcim?
173.9K people (81%) visit Helcim directly. 35.5K (17%) find them through organic search. 4.5K (2%) come through paid advertising.
Who uses Helcim?
Helcim's top market is United States with 140.2K visitors (65.5%). Canada is 2nd with 48.8K (22.8%). India is 3rd with 7.1K (3.3%).
What technologies does Helcim use?
Helcim uses 22 technologies across their website including Video, Fonts, Security. Key technologies include Vimeo, Font Awesome, HSTS.
Who are Helcim's competitors?
Helcim's main competitors include Square, Stripe, Clover, PayPal, Stax. These companies operate in similar markets and compete for the same customer base.
What do customers think of Helcim?
Helcim has a Trustpilot score of 4.3 out of 5 (4 stars) based on 893 customer reviews.

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About helcim.com

Helcim is the easy and affordable solution for small and medium businesses accepting credit card payments in-person or online.

Company Overview

helcim.com
Website
finance
Industry
#156,007
Global Rank
238.1K
Monthly Visitors
22
Technologies
25+
Employees

Contact helcim.com

Technology Stack

helcim.com uses 22 technologies across their website including Vimeo, Font Awesome, HSTS, and more.

Video

Vimeo

Fonts

Font Awesome

Security

HSTS

Cloud & Hosting

Cloudflare

Marketing Automation

HubSpot

Advertising

DoubleClick Floodlight, Microsoft Ads, TikTok Pixel, Google Ads +1 more

Traffic & Audience

238.1K
Monthly Visits
32%
Bounce Rate
4.8
Pages/Visit
4:22
Avg. Duration

helcim.com receives approximately 238.1K monthly visitors and ranks #156,007 globally. The website has a bounce rate of 32% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 4:22 on the site.

The majority of helcim.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is helcim.com?
Helcim is the easy and affordable solution for small and medium businesses accepting credit card payments in-person or online.
How much does helcim.com cost?
You can view helcim.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does helcim.com use?
helcim.com uses 22 technologies including Vimeo, Font Awesome, and 16 more. View the full tech stack analysis above.
How do I contact helcim.com?
You can contact helcim.com via email at [email protected] or through their contact page.
What are helcim.com's social media accounts?
helcim.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is helcim.com hiring?
Check helcim.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is helcim.com?
helcim.com receives approximately 238.1K monthly visitors and ranks #156,007 globally. Traffic is growing by 8.1% month-over-month.

Related Searches

helcim.com pricinghelcim.com reviewshelcim.com alternativeshelcim.com loginhelcim.com careerswhat is helcim.comhelcim.com tech stackhelcim.com contacthelcim.com vs competitorshelcim.com featureshow to use helcim.comhelcim.com integrations

This page provides publicly available information about helcim.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit helcim.com directly at https://helcim.com.