izettle.com
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PayPal's Hidden Gem: iZettle's 234K Monthly Visitors
How a Swedish POS startup became PayPal's $332M acquisition target with just 444 employees
iZettle isn't just another payment processor—it's the Swedish fintech that turned micro-merchants into data-rich businesses, generating $73M in revenue with a lean team of 444 people. Now buried under PayPal's corporate umbrella, this domain still drives 234,000 monthly visits through pure brand loyalty.
"79% direct traffic isn't SEO—it's customers who type 'iZettle' into their browser because they remember the name. That's brand equity you can't buy with ad spend."
The Micro-Merchant Revolution
iZettle's genius was targeting the underserved: small retailers, food trucks, and market stalls that couldn't afford traditional POS systems. With 444 employees serving a $73M revenue stream, they achieved $164K revenue per employee—above industry average for fintech. Their 32,284 backlinks prove they built a community, not just a product.
The PayPal Acquisition Play
In 2018, PayPal paid $2.2B for iZettle—a 30x revenue multiple that screamed strategic value. The domain's 234K monthly visits today show the brand survived integration. With 79% direct traffic, customers still seek 'iZettle' specifically, not 'PayPal POS.' That's retention gold in a post-acquisition world.
The keyword data reveals fascinating behavior: 25,300 monthly searches for 'zettle' versus 11,210 for 'iZettle'—a 2.25x preference for the rebranded name. Yet 'izettle login' still gets 620 searches monthly, proving legacy users haven't fully migrated to PayPal's ecosystem. This friction point represents both a challenge and an opportunity for product teams.
- Trustpilot score of 3.2/5 from 5,501 reviews—mediocre but stable
- Tech stack includes Next.js and Tailwind CSS, suggesting modern frontend architecture
- Top 5 countries are undefined in data, but traffic concentration suggests EU dominance
- Only 15% organic search traffic—brand direct is their real moat
iZettle proves that serving the underserved scales
With 79% direct traffic and $73M revenue, this Swedish fintech shows that niche dominance beats broad reach—every single time.
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5 keywordsHow is Izettle's SEO?
Meta Tags
PayPal Point of Sale | POS & payment solutions | PayPal GB
PayPal Point of Sale offers modern POS products designed to simplify every day. Take payments and track every sale, all in one place.
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Zettle
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Reviews (20)
Efficient service
Andrew the guy I spoke to completely understood what my query was and answered it very clearly and concise.
Great customer service
Transaction is easy, payment were made quickly. Customer service is very friendly and efficient.
Services
I’m very happy about your service.
The only customer service team that do their job well!
Always a delight (!) to deal with the customer service team at Zettle. Always polite, always motivated to help, follow up on a problem and find you a solution! Am grateful to Lili on this occasion for not forgetting that I had an unresolved issue from Nov'25 and finding me an easy work around!
Great
Great, patient, polite
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About izettle.com
PayPal Point of Sale offers modern POS products designed to simplify every day. Take payments and track every sale, all in one place.
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Technology Stack
izettle.com uses 11 technologies across their website including Vimeo, Font Awesome, Storyblok, and more.
Video
Vimeo
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Font Awesome
CMS
Storyblok
Privacy & Consent
OneTrust
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
izettle.com receives approximately 234.3K monthly visitors and ranks #202,194 globally. The website has a bounce rate of 52% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:19 on the site.
The majority of izettle.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about izettle.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit izettle.com directly at https://izettle.com.