kantar.com
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Kantar: The Data Behemoth
Can a legacy market research giant pivot fast enough for the AI era?
Kantar isn't just a market research firm; it's a data empire sitting on one of the largest consumer sentiment repositories on Earth. With 959 employees and a legacy of brand tracking, they hold the keys to what the world buys, thinks, and buys next.
"They own the data, but the user experience is stuck in the web 2.0 era."
The Traffic Paradox
Despite a modest $136.9M revenue and 959 employees, Kantar commands 739K monthly visits with a surprisingly balanced split: 44% organic search and 43% direct traffic. This signals strong brand equity—clients aren't stumbling upon Kantar; they are hunting for it. Yet, their global rank (#75,565) suggests they are losing ground to agile, digital-first competitors who are eating their lunch in search visibility.
Tech Stack Analysis
Kantar's tech stack reveals a company in transition. They rely on heavy hitters like jQuery, Bootstrap, and Webpack—technologies that scream 'legacy stability' rather than 'modern innovation.' While they utilize Vite for speed and Tailwind CSS for styling, the presence of older frameworks suggests a sprawling, monolithic architecture. For a data company, agility is key; this stack feels more like a fortress than a launchpad.
The keyword strategy is telling. 'Kantar' dominates with 30,890 monthly searches, but generic terms like 'kantar brandz' and 'kantar data' follow at a distance. They own their brand name, but they aren't winning the broader 'market research' or 'brand tracking' wars in organic search. This is a classic moat-and-vulnerability scenario: strong brand recognition, but weak discovery for new audiences.
- Dominant brand search volume (30k+ monthly) proves high recall.
- High backlink count (622k) indicates historical authority in the niche.
- Trustpilot rating (1.6/5) highlights a severe disconnect between enterprise promise and individual user experience.
- Traffic is globally fragmented, with no single country dominating >16% of visits.
The Data Giant Needs a UX Overhaul
Kantar has the data, but to win the future, they must modernize their digital front door and fix the trust gap.
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Open Graph Image
https://www.kantar.com/-/media/project/kantar/global/kantar-outstanding-innovation-2025_1920x810.jpg
Meta Tags
Kantar. Shape your brand future.
Shape your brand future.
Plan for brand growth with confidence
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Reviews (20)
Great company
I was invited to join them back in July. I think the rewards they have are great, you get a lot of points just for watching TV and the products you can redeem for points has a lot of different selections.
Great company, and you actually get rewarded really good in my opinion
I think the rewards they have are great, you get a lot of points just for watching tv and the products you can redeem for points has a lot of different selections
All you have to do is click on the remote or the screen and get PAID for it.
For the couple of bits of their equipment I had a remote installation which went very smoothly. Have only been a member since February so hopefully 🤞 my points get added with no issues. Very easy to click on the supplied remote who is watching the TV and get PAID for it. Sorted!
Finally paid
They did finally gave me my money
I did the beverages survey for a week…
I did the beverages survey for a week and got a $36 gift card and unable to use. Its from the lifepoints survey company. I know now the only gift cards that work are the Amazon cards. The rest seem to be just junk and empty.
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About kantar.com
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Technology Stack
kantar.com uses 17 technologies across their website including Vimeo, unpkg, Cookiebot, and more.
Video
Vimeo
CDN
unpkg
Privacy & Consent
Cookiebot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag
Scheduling
Calendly
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
kantar.com receives approximately 739.1K monthly visitors and ranks #75,565 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:18 on the site.
The majority of kantar.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about kantar.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit kantar.com directly at https://kantar.com.