mobly.com.br
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Mobly: Brazil's Furniture Giant
How 70,000 products and 1.1M monthly visits define the Latin American home market
In a market obsessed with digital disruption, Mobly proved that selling sofas online isn't just possible—it's a $213M business. While global giants stumbled in Latin America, this Brazilian native built an empire from scratch.
"Mobly doesn't just sell furniture—they own the discovery journey for Brazilian home decor."
The Search Moat
With 58% organic traffic and 98,854 backlinks, Mobly dominates Brazilian search. They rank for 'sofa cama' (56K monthly searches) and 'madeira madeira' (143K searches)—terms that convert browsers into buyers. This isn't accidental SEO; it's a deliberate content and product strategy that turns generic furniture queries into brand-specific searches.
The Brazilian Blueprint
98.1% of traffic comes from Brazil. Unlike global players trying to localize, Mobly was born here. They understand credit culture (10x installment plans without interest), furniture delivery challenges, and the specific aesthetic preferences of Brazilian homes. Their 1,118 employees aren't just scaling operations—they're solving uniquely Latin American problems.
The tech stack reveals their priorities: jQuery and Owl Carousel for a fast-loading, accessible experience; Tailwind and Bootstrap for rapid iteration; and lazy loading to handle massive catalogs without killing performance. They're not chasing bleeding-edge tech—they're optimizing for conversion.
- Owns the 'mobly' brand search (48K monthly searches) and misspellings like 'mibly'
- Balanced traffic mix: 58% organic, 36% direct—strong brand recognition
- Social presence across TikTok, Twitter, YouTube, and Facebook for omnichannel engagement
The Furniture Playbook That Works
Mobly proves that in emerging markets, local execution beats global scale. They didn't reinvent furniture retail—they digitized it for Brazil's specific needs.
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Traffic & Engagement
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5 keywordsHow is Mobly's SEO?
Open Graph Image
https://www.mobly.com.br/images/mobly4/big-logo-mobly4.png
Meta Tags
Mobly | Loja de Móveis e Artigos de Decoração
Bem-vindo à maior loja de móveis e artigos de decoração online do Brasil. A Mobly tem tudo para sua casa. Confira! ✓10x sem juros ✓Mais de 70.000 produtos.
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About mobly.com.br
Bem-vindo à maior loja de móveis e artigos de decoração online do Brasil. A Mobly tem tudo para sua casa. Confira! ✓10x sem juros ✓Mais de 70.000 produtos.
Company Overview
mobly.com.br Social Media
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Technology Stack
mobly.com.br uses 29 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, cdnjs, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
CDN
cdnjs
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, Awin, TikTok Pixel, Google Ads +1 more
Reviews
Yotpo
Traffic & Audience
mobly.com.br receives approximately 1.2M monthly visitors and ranks #41,805 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 2:45 on the site.
The majority of mobly.com.br's traffic comes from undefined, undefined, .
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