payrollhero.com
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PayrollHero: The $1.1M Micro-SaaS Powerhouse
How a 13-person team is quietly dominating the Philippines payroll space
In a world obsessed with hypergrowth, PayrollHero proves that ruthless focus beats scale. With just 13 employees and zero outside funding, they've built a $1.1M revenue machine solving time, attendance, and scheduling for Southeast Asia.
"67% direct traffic is the holy grail—it means customers come back by name, not by search. This isn't a product, it's a habit."
The Unsexy Goldmine
PayrollHero doesn't chase AI hype or viral features. They own the boring, painful problem of compliance-heavy payroll in the Philippines. While SaaS startups fight over CRM features, they're embedding themselves into the daily operations of businesses that can't afford to mess up payroll. Their keyword data reveals the strategy: 'payrollhero payslip' and 'vacation banking'—specific, high-intent queries from users who've already bought in.
The Traffic Paradox
Here's what's fascinating: 30% organic search, 67% direct. That's not a growth-stage startup—that's a mature, sticky product. Their top organic keywords aren't brand terms; they're problem-solvers like 'offset meaning in work' and 'list of employees with sss numbers.' They're capturing users mid-problem, then converting them into direct-traffic loyalists. The 40K monthly visits aren't viral—they're earned through years of solving one thing exceptionally well.
Their tech stack tells the same pragmatic story. jQuery, Tailwind, Bootstrap, Cloudflare—no bleeding-edge frameworks that need constant rebuilding. It's the stack of a team that ships features, not tech debt. They use Intercom for support, which makes sense for a product where compliance questions need real-time answers. Every tool serves the mission: keep payroll running, keep customers happy, keep the engine profitable.
- Brutal focus: time, attendance, scheduling—nothing else
- Geographic lock-in: owns Philippines labor law complexity
- Direct traffic moat: 67% brand recognition in a niche market
- Capital efficiency: $85K revenue per employee with zero funding
This is the blueprint for the next generation of SaaS
Not every startup needs to be a unicorn. Some just need to be profitable, focused, and indispensable. PayrollHero is the anti-hype playbook: find a painful, regulated niche, build what works, and let the direct traffic compound. In a world of fundraising theater, their $1.1M with 13 people is the real flex.
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Meta Tags
PayrollHero | Optimizing work productivity with Happiness
Discover PayrollHero, a solution to optimize your time, attendance and scheduling. An application built for web and mobile that will engage your employees.
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About payrollhero.com
Discover PayrollHero, a solution to optimize your time, attendance and scheduling. An application built for web and mobile that will engage your employees.
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Technology Stack
payrollhero.com uses 14 technologies across their website including Google Fonts, HSTS, cdnjs, and more.
Fonts
Google Fonts
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HSTS
CDN
cdnjs
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AWS CloudFront, Cloudflare
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AddThis
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Traffic & Audience
payrollhero.com receives approximately 40.3K monthly visitors and ranks #635,194 globally. The website has a bounce rate of 37% with visitors viewing an average of 4.4 pages per visit. Users spend an average of 2:44 on the site.
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