truckbase.com
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Truckbase: The Operating System for Modern Trucking
How a 15-person team is building the essential TMS for growing fleets
In an industry drowning in spreadsheets and paperwork, Truckbase is quietly becoming the command center for modern trucking fleets. While legacy TMS software feels like a relic from the 1990s, this lean team is proving that simplicity and focus can outmaneuver enterprise complexity.
"Truckbase isn't just software—it's a rebellion against the bloated, confusing TMS solutions that have dominated trucking for decades."
The Small Fleet Focus
Unlike enterprise players chasing massive fleets, Truckbase targets the underserved mid-market: growing carriers with 5-50 trucks who need dispatch software that doesn't require a PhD to operate. Their 52% direct traffic rate suggests strong word-of-mouth and customer loyalty—rare in B2B software.
The Growth Trajectory
With $2.1M in revenue from just 15 employees, Truckbase operates with impressive efficiency. Their organic search strategy reveals a smart keyword play—ranking for 'QuickBooks for trucking' (250 monthly searches) and their own branded term (1,100 monthly searches), capturing both intent and awareness.
The real story here is product-market fit. Truckbase has identified a specific pain point: small to mid-sized carriers who've outgrown spreadsheets but can't afford or manage complex enterprise TMS solutions. Their pricing page gets 200+ monthly searches, indicating serious purchase intent.
- Product-market fit with growing fleets (5-50 trucks)
- Strong brand recognition (1,100 monthly branded searches)
- Efficient operations (15 employees generating $2.1M revenue)
- Smart SEO strategy targeting comparison queries
Truckbase is the blueprint for vertical SaaS success
They've built a profitable, focused business by solving one specific problem exceptionally well for a well-defined customer segment
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Truckbase: Trucking TMS software for growing carriers
Discover Truckbase, the leading trucking software designed for small fleets. Streamline dispatch, reduce paperwork, and drive growth with our user-friendly tools.
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About truckbase.com
Discover Truckbase, the leading trucking software designed for small fleets. Streamline dispatch, reduce paperwork, and drive growth with our user-friendly tools.
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Technology Stack
truckbase.com uses 24 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
Contentful, Webflow
CDN
jsDelivr
Cloud & Hosting
Amazon S3, AWS CloudFront
Traffic & Audience
truckbase.com receives approximately 40.4K monthly visitors and ranks #521,221 globally. The website has a bounce rate of 17% with visitors viewing an average of 14.1 pages per visit. Users spend an average of 23:50 on the site.
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