Technology Comparison 2026
Klarna

Klarna vs Afterpay

Afterpay

Data-driven comparison based on 2.8K websites analyzed

KlarnaKlarna
AfterpayAfterpay
86%
29%

Market Share Distribution (409 websites use both)

Klarna

2.4K

Klarna Users

Afterpay

802

Afterpay Users

409

Use Both

2.8K

Total Market

Head-to-Head Comparison

Market AdoptionKlarna wins
Klarna2.4K
vs
Afterpay802

Klarna has wider adoption

High-Traffic Sites (100K+)Klarna wins
Klarna492
vs
Afterpay228

Klarna powers more high-traffic sites

Enterprise Adoption (1000+ employees)Klarna wins
Klarna108
vs
Afterpay38

Klarna is more popular with enterprises

Startup Adoption (1-49 employees)Klarna wins
Klarna1.1K
vs
Afterpay242

Klarna is more popular with startups

Average Company SizeAfterpay wins
Klarna271 employees
vs
Afterpay373 employees

Afterpay is used by larger companies on average

Klarna leads in 4 of 5 categories
Klarna icon
Klarna

E-commerce & Payments

Websites

2.4K

Avg Traffic

8.1M/mo

Avg Employees

271

Enterprises

108

Top Industries

Tech Services42%
Retail17%
Apparel10%
Consumer10%
Health6%

Company Size Distribution

55%
26%
14%
StartupSMBMid-MarketEnterprise

Top Countries

🇺🇸 United States 74%🇬🇧 United Kingdom 10%🇸🇪 Sweden 3%🇨🇦 Canada 3%🇩🇪 Germany 3%
Afterpay icon
Afterpay

E-commerce & Payments

Websites

802

Avg Traffic

9.4M/mo

Avg Employees

373

Enterprises

38

Top Industries

Retail22%
Apparel20%
Tech Services16%
Consumer15%
Health7%

Company Size Distribution

40%
36%
18%
StartupSMBMid-MarketEnterprise

Top Countries

🇺🇸 United States 73%🇦🇺 Australia 7%🇦🇺 Australia 6%🇬🇧 United Kingdom 5%🇨🇦 Canada 3%

Klarna vs Afterpay - Frequently Asked Questions

Both Klarna and Afterpay are popular choices. Klarna is used by 2.4K websites while Afterpay is used by 802 websites. The best choice depends on your specific requirements, team expertise, and project needs.

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